When starting the film project "Choa don", director Bao Nhan shared that he cherished this topic when he saw that the online livestream sales profession was "overwhelming" society. The explosive social network has led to a job of "making money" for "order-taking agents", which is livestream sales.
Director Bao Nhan said that cinema also needs to keep up with the times, need to bring current topics to the screen. However, director Bao Nhan himself could not have expected that the film's main actress - Miss Nguyen Thuc Thuy Tien - would be prosecuted for livestreams selling Kera vegetable candy. Thuy Tien was prosecuted for creating an unpredictable "steering wheel" for the fate of the movie "Choa don".
The film was postponed from March to June 2025, but now, the film has completely "disappeared" on websites announcing film schedules to be shown in theatrical systems.
Director Bao Nhan wants to put a news story on screen and the film has been "submerged" in unpredictable damage because of that news story.
Communication expert Hong Quang Minh said that we are living in the era of online sales, the era of "war priests", the era of "closing orders" and livestreaming sales.
In just the past decade, the explosion of social networking platforms has witnessed rapid changes in the way of operating and consuming goods. Many stores have had to return their premises and close because they cannot compete with online sales.
Social networking space, with sales methods that help reduce space costs, staff costs, and other fixed costs, has deeply affected the market's operation methods. In a short time, the consumer market witnessed the rise of sales warlords with huge livestream sessions and orders. The way of "ordering" online via Facebook, electronic trading floors have changed the habits of the majority of consumers.
Many "war spirit" sales people are famous people, influential people, including the artist world. Only when crops such as Kera vegetable candy, HIUP milk and a series of poor quality products and counterfeit products were exposed to the light of the law, did the consumption habits of "order-taking" cases begin to change.
Expert Hong Quang Minh believes that the series of cases of counterfeit and poor quality goods being exposed, along with the "assistance" of celebrities in advertising counterfeit goods - will lead to a collapse in public and audience confidence.
Media crisis management expert Le Ngoc Son believes that artists and celebrities competing to advertise fake, poor quality functional foods and products poses challenges both legally and ethically.
Tightening the management of legal corridors is necessary and urgent, but ethically, earning advertising money based on the trust of the audience from celebrities has shown the consequences and the negative side behind the single-handed closures "overwhelming" social networking platforms.
Experts warn that a series of incidents that are happening will be like Domino chess, causing collapse and eroding public confidence.
