Controversy but cannot be ignored
In Vietnamese cinema, Tran Thanh is holding a special position. He is not only an actor and MC but also participates in production, directing and building stories for film projects. Therefore, each film associated with his name is often of interest to the public from a very early age.
It is noteworthy that this concern does not entirely come from positive feedback.
Tran Thanh often becomes the focus of debate. Some people appreciate his emotional storytelling ability, the way he exploits family topics and issues close to the majority. Conversely, many opinions say that his films are sometimes too emotional, easily making the audience cry or using familiar motifs.
But in the current media environment, debate is also synonymous with presence.
A movie that is heavily discussed still has the ability to maintain its heat on social networks. Conflicting opinions make viewers curious, thereby forming a psychology of wanting to watch and evaluate on their own. This is an advantage that not every filmmaker has.
Tran Thanh understands quite well the strength of his personal brand. Each new project is not only promoted with trailers, posters or communication campaigns, but also placed in a larger story about himself: an artist who wants to try his hand, change or prove something through cinema.
Therefore, before the audience knows whether the movie is good or not, they already know that the movie has Tran Thanh.
Typically, the movie "Em" - the 2027 Tet movie just announced by Tran Thanh, the male director created a fever because many people were curious about the identity of the main actors or what tricks he would use for the Tet movie season.
Tet movies and the advantage named Tran Thanh
Tran Thanh's appeal is even more noteworthy when placed in the Tet movie season - a time of fierce competition but also a period when Vietnamese audiences have a high demand for cinemas.
Tran Thanh has created a habit of waiting in a part of the audience. When Tran Thanh's name appeared in the list of Tet movies, the public not only asked "what does the movie talk about?", but also wanted to know "what will Tran Thanh do this time?". That curiosity created a very important initial audience.
The Vietnamese film market is increasingly competitive. Audiences have more choices, from Vietnamese films to international blockbusters, while social networks make public reactions almost instantaneous. A film can create a strong effect before its release date but also quickly face adverse reactions if it does not meet expectations.
Therefore, what Tran Thanh needs to maintain is not only the ability to attract attention but also the ability to create works that are strong enough to continue to make the audience believe.
