Differentiation from topic
One of the clearest manifestations of the differentiation of the 2026 Tet film season lies in the theme selection. Most of the works released this time still revolve around two familiar axes: family and love - easy-to-reach themes, suitable for the atmosphere of reunion at the beginning of the year.
Movies like "Tho oi!!", "Nha ba toi mot troi", "Mui pho" or "Bau vat troi cho" all exploit the relationships between generations, families, family, love between couples and everyday conflicts. This is a film genre considered a "safe choice", because it is both easy to watch and has the ability to attract many audience groups, from families to young people.
However, the excessive focus on familiar topics makes films easily fall into a direct comparison position. When the difference is not clear enough, audiences will choose based on personal emotions, word-of-mouth effects or star attraction. This makes the competition fiercer, especially in the context that many films are released in theaters in a short period of time.
Conversely, "Huyen Tinh Da Trach" chooses a less popular direction in the Tet film season: Exploring folk legends, inspired by the legend of Chu Dong Tu - Tien Dung. The film expands the storytelling space to the life of ancient Vietnamese people, Dong Son - Van Lang culture, religious rituals and conflicts between changing traditions. The difference in topics helps the film create its own mark, but at the same time also poses a major challenge regarding the ability to reach the majority of audiences during holidays that are more about entertainment.
Actor differentiation and fierce box office competition
The differentiation of Tet 2026 films is also clearly shown through the actors and the weight of personal brands. Projects such as "Too Hey!!" and "My Three-Room" have a great advantage when associated with familiar names, with a large number of loyal audiences. The fact that Tran Thanh and Truong Giang continue to appear in the center role helps these films easily create media coverage and attract attention right from the initial promotion stage.
Meanwhile, films like "Mui pho" or "Bau vat troi cho" combine veteran faces and young actors, aiming for a balance between star elements and stories. Although not possessing too strong media "boost" from personal brands, these films expect to conquer audiences with close content and authentic emotions.
In the opposite direction, "Huyen Tinh Da Trach" chooses a cast that blends veteran artists and young actors. The appearance of NSND Trong Trinh in the role of King Hung creates a highlight in terms of image and acting depth, but the film does not place much emphasis on the "box office star" element. This makes the work face greater difficulties in competing for screening slots and the attention of the general audience.
Overall, the 2026 Tet film season shows a picture that is both vibrant and clearly differentiated. Differentiated by storytelling, cast and competitive strategy.
