Leading the current revenue is "Heo Nam Mong" by director Luu Thanh Luan with more than 91.4 billion VND. This is a remarkable figure in the context of high competition, but the growth rate is showing signs of slowing down when revenue on May 4 is only about more than 770 million VND. This shows that the film's appeal has passed the initial peak period.
Ranked after is the movie "Hero" directed by Vo Thach Thao, currently reaching over 36.1 billion VND. The work has an international cooperation scale but has not created a strong breakthrough in revenue. The number of screenings and ticket sales is at an average level, reflecting that the attraction is not large enough to compete with movies at the same time.
Meanwhile, "Blood Moon Party 8" by director Phan Gia Nhat Linh reached more than 29.2 billion VND. Despite owning a familiar brand, the new film has not created a strong spread effect like previous parts. Daily revenue is currently maintained at a low level, showing that the possibility of extending the box office life cycle is not high.
In the bottom group, Duc Thinh's movie "Trum So" reached more than 13.4 billion VND. This figure clearly reflects the differentiation of the market, when movies without great media advantages or outstanding content are prone to losing momentum early.
The noteworthy point of this year's film season is the "crowd but not strong". The number of films released in theaters is large, spread across genres such as comedy, action, psychology, but no works really create a dominant effect. This leads to revenue fragmentation, making it difficult for films to reach high levels.
Besides, the audience's habits are also changing. After the peak period of the festival, the number of people going to theaters decreased rapidly, leading to a decrease in revenue every day. In the context that the content is not different enough, the "verbal" factor - which determines the long-term theater existence of the film - has not been clearly promoted.
Another reason comes from the script structure and audience approach. Many films choose a safe or experimental direction but are not convincing enough, making the movie viewing experience not spread. When there is no "push" in content, audiences easily switch to other entertainment options.
The fact that movies screened on April 30th have not reached the 100 billion VND mark also reflects the fact that the market is entering a more competitive stage. Success no longer comes from star factors or pure advertising campaigns, but depends more on the overall quality of the work.
In general, this year's April 30th film season shows excitement in quantity but lacks breakthrough quality highlights.
Currently, the movies currently showing in theaters only have "Foot fees" exceeding the 100 billion VND mark (total is 177 billion VND). However, this project was shown 2 weeks before the April 30th holiday, so it has many competitive advantages.
At the same time, foreign films released in theaters this time, none of them are too outstanding, and the revenue is also poor, lacking breakthroughs.
