Promoting cuisine through the Da Nang Food Tour campaign

Trần Thi |

The Da Nang Department of Tourism has just launched the Da Nang Food Tour campaign, which will take place from December 15, 2024 to March 15, 2025. Through this campaign, every tourist and resident can be a content creator, experiencing and promoting delicious local dishes.

Issuing Culinary Passport

During the campaign, the Da Nang Department of Tourism will issue more than 10,000 Culinary Passports in both Vietnamese and English. Culinary Passports will be distributed at the tourist information counter at Da Nang International Airport, visitor support centers, and 50 selected culinary locations.

Visitors participating in the campaign can collect 50 stamps from 50 different culinary locations, creating excitement and becoming unique memories of their trip.

In addition, the campaign also attracts Tiktokers, KOLs... to experience and explore local culinary destinations, contributing to promoting the image of Da Nang cuisine on social networking platforms.

Mr. Mai Quang Khanh - a content creator in Da Nang said that Da Nang's cuisine is rich but there are not many activities in promoting the image. In other cities such as Hanoi, Ho Chi Minh City, many content creators have highlighted and clarified the local cuisine, spreading it to tourists from other localities as well as foreign tourists.

“Through the city’s Da Nang Food Tour campaign this time, I think that the image of Da Nang’s cuisine will be promoted more through media. With the attractive incentives that the campaign brings, many creators will certainly have experiences that can spread to everyone,” said Mr. Khanh.

Diverse and friendly culinary digital map

Along with the Culinary Passport, the digital culinary map at the website www.foodtourdanang.vn provides information on more than 400 culinary locations evaluated based on strict criteria such as the characteristics and standard taste of the dishes, quality of ingredients, guaranteed nutrition, good service, unique experience value, food safety, sustainability, and environmental friendliness.

Here, people and tourists can find information on local specialties, regional Vietnamese and international cuisine, locations selected by Michelin Guide, information on specialty gifts or a culinary paradise with a diverse list and selected reputable and quality locations.

The bilingual Vietnamese-English digital map helps tourists and locals find culinary destinations easily, quickly, and saves time during their trip to Da Nang city. It also provides a lot of information about culinary tourism in Da Nang such as Culinary Passport and how to redeem vouchers...

According to Ms. Truong Thi Hong Hanh - Director of Da Nang Department of Tourism, in addition to the main experiences of Da Nang Food Tour, in 2025 the department will continue to implement many more activities such as the culinary passport program with the themes of Street Food and Fine Dining, Chef Tour program, Food Race, culinary festivals; coordinate with agencies to evaluate facilities, service quality and build new culinary products associated with tourists' experiences.

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Tiktokers are excited about the Da Nang Food Tour campaign

Trang Thi |

Many content creators have expressed their excitement and promised to have many culinary experiences in Da Nang through the Da Nang Food Tour campaign.