According to Nate, on October 24, the stock price of SAMG Entertainment company skyrocketed after Kpop idol Lisa (Blackpink) shared a photo of a phone-back support (PopSocket) "Hachuping".
Hachuping is a famous character in the hit cartoon "Catch! SAMG's Teenieping. Lisa's use of this product has caused a sudden increase in fans' demand for products, while stimulating investors.
On October 24, SAMG Entertainment's stock price reached 64,900 won, marking a 25.3% increase compared to the previous trading session. Korean media calls this the "Hachuping effect", thanks to Lisa's influence.
The "New Woman" singer posted a photo of her phone with a cute cloud-photo Hachuping support on her Instagram account with more than 106 million followers.
In just a few minutes, fans recognized this character and "followed the trend" of the female idol by posting similar photos on social networks and flooding shopping platforms to search for related products.
The search keywords Teenieping, decentralizing Hachuping on Naver and Coupang skyrocketed. In particular, some items were "sold out" on online sales platforms in the afternoon of the same day.
Industry experts note that Lisa's global brand strength is directly demonstrated through consumer consumption and investor confidence.
Kim Aram - an analyst at Shinhan Investment & Securities - said: " Her only post immediately helped enhance brand recognition. Although Q2 profits were lower than expected, this appearance could bring long-term marketing value to SAMG.
This is not the first time Lisa's influence and power have shaken the stock market. Last year, when the singer posted photos of Pop Mart's Labubu stuffed animals, the selling price of these toys skyrocketed 30 times the retail price, boosting Pop Mart's sales.
Labubu has even created a fever in many countries, causing young people to be caught up in the " whirlwind" of hunting for this stuffed animal.
Analysts believe that SAMG can also achieve similar growth momentum. The company recently faced a 15% decline in second-quarter profits (reaching a operating profit of 5.4 billion won). But it is expected to recover in the second half of the year with new Teenieping products and a project in collaboration with SM Entertainment.
In another development, the Tourism Authority of Thailand (TAT) recently announced Lisa as the ambassador for the "Amazing Thailand" campaign, to promote the image and cultural heritage of her homeland as a top tourist destination.
Director TA - Thapanee Kiatphaibool - said that the collaboration with Lisa is an important milestone in helping to recreate the charming, diverse and exciting beauty of Thailand from a new perspective, while increasing the presence of Thai tourism in global media.
Previously, Lisa proved her positive influence on Thai tourism in many aspects.
The singer created a fever for meatballs in Buriram province, helping to boost sales and expand the food industry. Many Thai dishes have also become a trend thanks to Lisa's posts on social networks.
The image of Thai textiles that Lisa visited helped raise awareness of this product around the world.
Similarly, Hong Thai nasal inhalers have become a global phenomenon after being introduced by Lisa in an interview with W Magazine.
