Last year, Lisa (Blackpink) made a big mark in her career when she became the first Kpop artist to perform at the famous Victoria's Secret lingerie show.
The Victoria's Secret Fashion Show 2024 stage is even more meaningful as it marks the return of this famous fashion event after 6 years of absence.
As a main performer, Lisa proved her appeal when she became the most mentioned celebrity at last year's show, with 1.8 million mentions (according to Talkwalker).
But surprisingly, even at this year's Victoria's Secret Fashion Show, Lisa still leads the list of celebrities mentioned a lot, even though she did not attend.
This year's lineup includes Karol G, Madison Beer, Missy Elliott and 4 members of Kpop girl group TWICE (Nayeon, Jihyo, Momo, Tzuyu).
According to Talkwalker, with more than 301,000 mentions, Lisa surpassed all 4 TWICE members (Tzuyu - 263,000, Momo - 218,000, Jihyo - 208,000, Nayeon - 171,000) and 5 other faces in the Top 10 including Bella Hadid (121,000), Madison Beer (82,000), Karol G (79,000), Adriana Lima (53,000), Gigi Hadid (50,000).
The reason Lisa still dominates social media despite her absence is because her and Rosalia's song "New Woman" was chosen as the background music for the model to perform.
Video of supermodel Barbara Palvin and Gigi Hadid walking around the background of the music "New Woman" quickly spread and caused a storm on the internet, making the keywords "Lisa" and "New Woman" top the global trend on social network X.
In addition, many audiences compared Lisa's performance to the 4 TWICE members, saying that Lisa was favored by the lingerie house and had a more explosive stage.
Recently, Lisa also attracted attention when the Tourism Authority of Thailand (TAT) announced her as the tourism ambassador of this country. The female singer will be the representative face of the "Amazing Thailand" campaign to promote the cultural heritage and warm hospitality of the land of the golden temple to the world.
TAT estimates that this campaign could attract an additional 5 to 10 million tourists to Thailand next year, enhancing the country's reputation as a global tourism hub, and expecting total tourism revenue to exceed 3,000 billion baht ($92.3 billion) by 2026.
