Speaking at the event on the morning of August 15, Mr. Nguyen Huu Ngoc - Deputy Chief of Office of the Ministry of Culture, Sports and Tourism: "The desire of the contest is not only an award but through this contest to spread cultural values, core values, and national identity".
Poems, songs... about the tradition of the cultural sector will be spread on social networks and the community, especially through reflection and better understanding of the value of the identity of Vietnamese culture in the process of integration, integration but not dissolving.
The contest is not simply a playground, but also an effective way to educate, honor and spread core cultural values and Vietnamese identity to all classes of people, especially the younger generation.
The contest is designed with two main parts to ensure diversity and appeal: Vodcast "Dialogues for Southern Culture" and multiple-choice "Understanding Southern Culture".
Thereby, encouraging and mobilizing the widespread participation of the community in learning, preserving and promoting Vietnamese cultural identity; contributing to promoting the image of the country and people of Vietnam to the world.
According to Mr. Chu Tien Dat - Chairman of the Board of Members of VTC Capital Investment Corporation - Head of the organizing committee, culture is not the quiet values in the museum, but the vibrant flow, the breath of every Vietnamese person, fostering our own courage and character.
Nowadays, the average time for users to use the internet in the internet environment is 6:18 minutes per day. Communication in the digital environment has become an indispensable part of everyone's life.
The core message of the Contest is: "Let Vietnamese cultural identity spread in the digital environment", opening up a playground for everyone to participate in freely using digital communication platforms, applying artificial intelligence (AI) to create unique vodcast works.
The special thing is the way of calculating scores based on community interaction; views, likes, comments and shares. That is, the more a work has influence, the more it attracts more people to learn and interact, the more the opportunity for that work to win.
The contest is open to all Vietnamese citizens and foreigners living, studying and working in Vietnam, without limitation of age, gender or occupation. The total prize value is 100 million VND excluding gifts and gifts.
The time to receive vodcast works is from August 15 to August 25, 2025. Organize Vodcast voting and Knowledge contest from August 28 to September 6, 2025.
