In recent years, Vietnamese audiences have become accustomed to the fact that every April 30 - May 1 holiday, a new part of the series "Lat Mat" appears. Director Ly Hai's work often has a large advantage in the box office, even many times surpassing strong domestic and foreign competitors.
8 parts of the movie "Lat Mat" helped Ly Hai bring in revenue of about 1,490 billion VND. This also helped Ly Hai become one of the billion-dollar directors of Vietnam.
In 2018, "Lật mặt: Ba chàng khuyết" was released at the same time as the Hollywood blockbuster "Avengers: Infinity war" but still maintained a stable audience. That success helped the "Lật mặt" brand become one of the most popular films in Vietnamese cinema.
Meanwhile, part 7 of the series - "Lật mặt: Một điều ước" released in 2024 once achieved revenue of about 483 billion VND, becoming one of the best-selling Vietnamese films of the year. The next part is "Lật mặt 8: Vòng tay nắng" which grossed about 232 billion VND.
However, as the April 30 - January 1 film season of this year is approaching, audiences have not yet seen any official information about "Lat Mat 9". While many other projects have begun to release posters, teasers or the first images for promotion, Ly Hai's project is still completely "silent".
Among them, Thai Hoa's movie "Anh Hung" has officially confirmed its entry into the 30. 4 film race. The movie "Heo Nam Mong" also confirmed its release in theaters this time.
On social networking platforms, the personal pages of Ly Hai - Minh Ha couple still update many family life photos, but do not mention the progress of the new film. This makes many viewers speculate that "Lat Mat 9" may not be released during this year's holiday.
Answering reporters, the "Lat Mat" crew said that they are still unable to disclose more information related to the project.
In the context of the increasingly competitive Vietnamese film market, Ly Hai's slow announcement of information about "Lat Mat 9" makes many people hypothesize that the director may be spending more time to complete the script and invest more carefully in the next project.
If "Lat Mat 9" is really absent from the April 30 - January 1 film season this year, this will be a rare time this hit film brand will not participate in the box office race, which is considered the "home field" of director Ly Hai.