At a regular press conference in Ho Chi Minh City, the Department of Culture and Sports of Ho Chi Minh City (DOCST) responded to Lao Dong Newspaper's question about how the "fever" of the concerts "Call Me by Fire" and "Anh trai say hi" affects tourism and tourism promotion in the city?
According to the Department of Culture, Sports and Tourism of Ho Chi Minh City, the city's cultural industry is considered the "soft power" of the locality, which can become a tool and a way to "pave the way", contributing to creating a breakthrough in the city's economic and social development.
A representative of the Department of Culture, Sports and Tourism of Ho Chi Minh City said: "In the context of strong international integration, Ho Chi Minh City always identifies organizing international events with large brand names as a way to promote the image and good cultural values of the city to the world.
Many outstanding events in recent times such as Ho Chi Minh City International Music Festival; Ho Chi Minh City International Film Festival; Ao Dai Festival, River Festival... developed from cultural resources with unique national identity, combined with advanced cultural values in the world have affirmed the abundant creative potential and the aspiration to build a city with sustainable development.
The Department of Culture, Sports and Tourism of Ho Chi Minh City recognizes that the performing arts industry of Ho Chi Minh City is very vibrant and has recently witnessed the explosion of a series of live concerts with large investments in content, form and audience numbers of tens of thousands of people such as the live concerts "Anh trai say hi", "Call Me by Fire", live shows of famous singers, which have effectively contributed to cultural, economic and social development.
The Department of Culture, Sports and Tourism of Ho Chi Minh City highly appreciates the role of the business community and artists in contributing to building an increasingly developed cultural and artistic environment.
In addition to creating favorable conditions and supporting businesses and organizations to operate smoothly, the Department of Culture, Sports and Tourism of Ho Chi Minh City said that Ho Chi Minh City is focusing on implementing investment mechanisms and policies for the development of culture and sports; making efforts to build a profile to join the UNESCO Creative Cities Network to become a "City of Cinema".
The above major goals of the city's culture and sports sector are expected to contribute to affirming Ho Chi Minh City's role as a "Global City" in the near future.
