From the practical creative practice of Ms. Trang Luu - CEO of Three C Studio (producer of the movie "Mật mã Đông Dương") and music producer Le Thien Hieu, the relationship between the press and the production industry is not only limited to promotion, but is a directional companionship, deciphering messages and promoting the aesthetic capacity of the public.
A strongly developed cultural industry needs to operate with the efforts of many industries and functional agencies, where the press plays the role of a professional communication infrastructure, helping to spread the values hidden behind each product.
As the unit behind the large-scale film project "Dong Duong Code", Ms. Trang Luu said that the relationship between filmmakers and the press is a special resonance relationship. According to her, if filmmakers create works, the press is an important cultural bridge to bring works to the public, helping topics step out of the scope of a simple film to become a cultural topic of social concern.
Sharing about this strategic value with Lao Dong newspaper, CEO of Three C Studio affirmed: "A strong film industry needs good works, but also needs a strong enough media ecosystem to create interest, dialogue and connection with the community. When the press accompanies, works imbued with cultural identity will have more space and opportunities to access the market more strongly. The value of the work at that time is not only measured by box office revenue but also by the ability to spread knowledge, inspiration and pride in Vietnamese culture to the public.
Ms. Trang Luu analyzed that cinema always has certain limits on duration and expression. There are cultural details, historical contexts or deep layers of meaning that the film can only suggest but cannot fully convey. At that time, the press plays a key role in "decoding", continuing to tell the stories behind the film - from the historical context, heritage values to the research that the crew has carried out throughout the production process.
From the perspective of the producer of "Mật mã Đông Dương", bringing historical materials to the masses is a difficult problem due to prejudice about "dryness" or "avid audience". The press is the force to change that prejudice by helping the public realize that behind historical materials are very close stories about people, patriotism, bravery and timeless aspirations.
From there, the press replicates, spreads, and naturally arouses national pride in the audience.
Agreeing with this role from a musical perspective, producer Le Thien Hieu also expects the press to play the role of "translators" with expertise to protect the integrity of the work.
Agreeing with the viewpoint from the musical space, producer, singer Le Thien Hieu likened journalism to an important bridge between artists and audiences. When this bridge is built with objectivity and depth, the cultural values hidden deep in each song have the opportunity to go far, spread strongly and take root in community life.
The explosion of social networks and digital platforms brings advantages in spread speed but also poses a major challenge to the sustainability of cultural values. A product can quickly become a viral phenomenon but also face the risk of being forgotten immediately afterwards. In this context of "quick" and superficial enjoyment, mainstream journalism shows the difference in depth of analysis and the role of a "decoder".
Criticism and the creation of a civilized environment
In a multi-dimensional media space where all personal opinions can spread quickly on social networks, the critical role of professional journalism becomes even more important in shaping aesthetic values. Professionals do not avoid criticism, on the contrary, they see a healthy and in-depth critical environment as a driving force for sustainable development.
For cultural and historical exploitation projects, the boundary between artistic creation and preserving originality is always the focus of public scrutiny. Representatives of the production unit Three C Studio expressed that what producers really expect from the media is not mere praise, but fair, researched and constructive critical perspectives based on the spirit of respecting the original values.
The press and cinema are jointly participating in the process of shaping cultural aesthetics for society. If cinema creates works, then the press helps create dialogue around that work. These civilized dialogues will gradually form the taste, ability to receive and level of understanding of future audiences.
A sharp criticism does not harm the work, but on the contrary helps the work live longer, be viewed more multi-dimensionally and create more value for the community. The interaction between journalism and the cultural industry is therefore two-way.
The flexibility but maintaining the principle of objectivity of journalism is the necessary filter, both promoting the new and preserving core cultural values for the public to deeply understand the story and message that artists want to convey.
