Baby Three is the new "trend" that has taken the world by storm after the character Labubu.
In Vietnam, many young people are also "crazy" about these cute stuffed animals shaped like rabbits. Many people also call these toys "tieu tam" or "be ba", considering them to be the Vietnamese names of the words "baby" and "three".
Even in posts related to the topic of adultery and jealousy, the online community uses the name Baby Three to replace the previously popular words "third party" and "third child".
The Baby Three fever broke out around October 2024 and quickly "dethroned" Labubu to become the most sought-after item at the end of 2024.
According to the e-commerce site Metric.vn, within 1 month from October 15 to November 15, 2024, the total revenue from Baby Three on the two shopping platforms Shopee and TikTok Shop reached 8.8 billion VND, with nearly 38,000 products sold.
Many celebrities also responded to this trend such as singer Erik, model Emily, beauty queen Thuy Tien or KOLs on social networks.
Singer Dong Nhi also bought her daughter a box of Baby Three blind bags. She shared that every time she opened the blind bag and saw the same items she already had, it gave her a feeling of excitement, making her want to buy more to find the exact design she liked.
It is known that this is a stuffed toy product originating from China, released in the form of a Blindbox (blind bag), meaning the buyer does not know what is inside.
Players have many options to collect, with the Macaron, Lucky Cat, V1 Toy Party Series, Baby Three V3, 12 Zodiac, Christmas collection series.
Each set contains random stuffed animals whose designs are not known to the buyer. The products range in price from 150,000 to 6 million VND per box, depending on size and version.
In addition, the attraction of this toy also comes from the expressions and unique facial features of each animal model.
Each stuffed animal has its own unique scent, with a variety of eye designs such as normal eyes, cross-eyed eyes, wet eyes, Dora eyes... With the wet eye or Dora eye version, the price will usually be higher.
In the market, young people are also hunting for "secret" models. Secret items are designed with colors and shapes that are different from normal blind bags (the basic set usually has 12 models). This is a very rare model, with a random chance of winning only about 0.52%.
Some Baby Three models with high rarity are even resold at double or triple the original price, typically the Baby Three 1000% Pink Rabbit model.
Baby Three's diverse designs, colorful models, and many unique collections increase the curiosity and wonder of buyers. When owning rare, limited edition animals, young people feel happy and proud.
Currently, the Baby Three fever is still spreading. Meanwhile, Labubu has not cooled down yet, even a new "trend" has appeared, which is the Crybaby character is also released in the form of blind bags.
