Zhao Liying has long been considered one of the actresses with high influence, with her previous successful film series helping her build a solid position in the long-running film market.
In recent years, she has chosen a direction leaning towards realistic and drama topics, in order to consolidate the image of talented actors. However, new projects, although stable in quality and receiving positive reviews to a certain extent, have not yet reached the media explosion level expected. This makes many viewers question: is the personal appeal of the star still enough to determine the success or failure of a film?
In the opposite direction, Duong Mich still maintains a large coverage in the entertainment industry, and also operates in parallel in both acting and content production. Although there were projects that did not achieve the desired results, she quickly regained attention with more suitable roles.
Duong Mich's case shows that the position of an actress is not only measured by a single project, but is a long-term accumulation of image, role choice and development strategy.
Experts believe that the appeal of famous actors still plays an important role in the early stages of broadcasting. When a movie has the participation of a familiar star, the initial viewership usually increases significantly, helping the project easily attract advertising and media.
However, this effect is mainly "opening". If the content is not attractive enough, the general public will quickly leave, making long-term achievements difficult to maintain.
The reality of the market in recent years shows that many films with famous stars still achieve average results, while some works without A-list stars are successful thanks to solid scripts and novel storytelling. This shows that the success of a film is a combination of many factors: screenwriter, director, actor, distribution strategy and even broadcast time.
The concept of "carrying films" originally originated from the culture of fans, initially used to refer to actors who are capable of guaranteeing viewership. Over time, evaluation criteria have expanded, including streaming volume, level of discussion on social networks, ability to attract advertising and commercial influence. However, the lack of common standards makes this concept easily used emotionally, leading to debate every time a project fails to meet expectations.
Some producers believe that actors can actually only "carry" the foundation of the project, that is, ensuring a minimum level of interest and attracting audiences to try it out. As for becoming a phenomenon, the decisive factor is still the story and production quality. Conversely, for national-level stars like Trieu Le Dinh or Duong Mich, it is normal for a few projects not to explode in their career cycle.
In the context of increasingly fierce digital content competition, today's audiences have more choices and less patience. This makes the role of famous actors still important but no longer absolutely decisive.
