According to data from Google Trends, V recorded the highest level of interest among K-pop artists throughout 2025. Notably, in 81 countries and territories followed, the male singer led the search in 77 countries and territories, including the US market - one of the most competitive entertainment markets in the world. Google Trends is considered an objective reflection of the popularity and global influence of public figures, based on large real-time search data.
This achievement is even more noteworthy when V spent nearly half a year 2025 performing compulsory military service. Although his artistic activities were interrupted, his appeal did not decrease, and was even strongly strengthened through image, fashion and international activities.
In addition, in Forbes Korea's rankings, V is honored by this magazine as the leading Kpop star in music when he is highly appreciated for his ability to create trends beyond music. This magazine believes that all activities of the male artist quickly become the focus of attention, from global advertising campaigns to the places he has visited, which fans call "V's tour route".
After being discharged from the army in June, V was the most prominent solo member of BTS in the second half of the year. He appeared at many major international events such as throwing the opening ball at Dodger Stadium (USA), attending Vogue World: Hollywood, as well as participating in two shows of the CELINE fashion house within the framework of Paris Fashion Week.
In addition, 2025 also marked the strong expansion of V in the global brand market. He takes on the role of ambassador for many major brands in the fields of beverages, cosmetics, fashion and lifestyle, thereby consolidating the image of a multi-field artist with profound influence.
Stepping into 2026, V is expected to continue to be the focus of attention when preparing for new music activities, both as a solo artist and in BTS's comeback plan, including an album and an expected global tour.
