A recent commercial decision by Rosé (Blackpink) is causing a stir in the Korean entertainment industry. The female singer is said to have rejected an advertising contract worth 10 billion won (more than 190 billion VND) from a famous Chinese tea brand.
In addition, almost at the same time, a cooperation project with the international champagne brand also failed. Sources said that Rosé and this champagne brand have discussed cooperation for about a year, even considering launching a special edition.
However, the project could not come to an end because Rosé was not satisfied with the bottle design proposed for the special champagne version named after her.
Before the question, how Blackpink members have changed as their personal careers develop, an official in the entertainment industry revealed to the Korean media that a Blackpink member has become "very meticulous". Although not directly named, the comment is said to imply Rosé.
Korean media commented that after the success of the hit "APT." in collaboration with Bruno Mars, Rosé no longer stopped at the position of a Blackpink member but has affirmed her position as an independent global pop artist.
The female singer currently holds a privilege that very few Kpop artists have, which is the position to be able to refuse extremely attractive offers if they do not meet her personal standards. Rosé is increasingly taking the initiative in controlling her image and commercial value.
Besides, Rosé saying "no" to a huge offer makes many people question the criteria for the female singer's cooperation choice.
Public opinion is also divided into many streams of opinions. Some people doubt the figure of 10 billion won, saying that a milk tea brand is unlikely to spend such a large amount of money to invite Korean artists, and question whether the media is exaggerating the contract value.
Conversely, opinions appreciate Rosé's choice of partners. The brands she has collaborated with are mostly international names with a long history and clear positioning. Rejecting inappropriate projects is seen as the female singer's way of protecting her personal image and brand value.
Currently, Rosé's side has not spoken out about the spreading information about the contract value.
Rosé is still maintaining representative contracts with many famous luxury brands such as Saint Laurent, Tiffany & Co., RIMOWA, Puma, Levi's.
