International media also continuously gives positive assessments. Bangkok Post believes that tourism is becoming an important pillar in Vietnam's economic growth.
Meanwhile, South China Morning Post said that the number of Chinese tourists to Vietnam in 2025 increased by 41%, reaching about 5.3 million arrivals, exceeding the figure of 4.5 million arrivals of Thailand in the same period, a signal showing the increasingly clear competitive attraction of Vietnam in the region.
Vietnam possesses a diverse tourism ecosystem from natural heritage to a rich system of tangible and intangible cultural heritage.
Another important advantage is a stable socio-political environment and guaranteed security.
Compared to many destinations in the world facing instability, Vietnam is considered a safe and friendly country.
Cases of harm to tourists occur individually and are handled promptly. In many localities, tourists can freely experience and explore local life in a peaceful space.
However, rapid growth does not mean sustainable development.
To truly make a breakthrough, Vietnamese tourism needs to strongly shift from the goal of "crowded visitors" to "high spending, long-term stay, quality experience".
First, the environment must be placed in the center. Plastic waste pollution, overload at some famous tourist destinations, and decline in natural landscapes, if not controlled, will erode competitive advantages.
Second, transport infrastructure needs to be more synchronized and modern. Airports, seaports, highways, and urban traffic must meet rapidly increasing traffic flow, while ensuring safety and convenience.
Tourists' experiences are not only about the sights but also about the journey.
Third, visa policies and entry procedures need to continue to be reformed in a more open and competitive direction in the region.
Creating favorable conditions for distant markets with high spending levels will contribute to increasing added value for the industry.
Vietnam is meeting sufficient conditions to become a dynamic tourism center of Asia - Pacific if it knows how to effectively exploit existing advantages and overcome current limitations.
Vietnam has been named in the group with the fastest growth globally. The next step is not only to maintain that position, but to rise to the leading group in quality.
When the environment is protected, infrastructure is completed, services are elevated and policies are synchronously reformed, Vietnam is not only a destination, but also a bright spot on the global tourism map.
