According to Mr. Le Minh Thanh - Director of Van Thang Agarwood Cooperative, the products of the craft village have been standardized in production process, packaging, labels and put on e-commerce platforms such as TikTok, Shopee, Facebook...
Online sales help production facilities directly reach consumers, limit dependence on traders, and at the same time enhance the value of the local agarwood brand.
Digital transformation not only helps expand the market but also increases the recognition of Van Thang genuine agarwood products," Mr. Thanh said.
Currently, the craft village has 10 products certified OCOP from 3 to 4 stars.
This is considered an important foundation to expand the consumption market, especially in the context that consumers are increasingly interested in the origin, quality and cultural story behind each product.
Director of Van Thang Agarwood Cooperative - Mr. Le Minh Thai - said that in the current competitive context, keeping the profession is not only maintaining livelihoods but also preserving traditional cultural values.
Young workers are facilitated to access new knowledge, learn soft skills, and gradually standardize production processes to both preserve ancient crafts and meet the requirements of the modern market.
After being recognized by the Provincial People's Committee as a traditional craft village and establishing a Cooperative, production activities in Van Thang have had many positive changes.
Tet is the peak season, the output and revenue of many establishments increase by 200-300% compared to normal times. However, purchasing power still depends on market developments and general economic conditions.
Besides e-commerce, the Cooperative is orienting to combine production with experiential tourism, building craft village destinations.
Mr. Nguyen Nhu Thiet - Vice Chairman of Van Thang commune - said that the locality is planning a land fund to support the construction of centralized workshops and product display areas. Visitors can visit, learn about the processing process and directly experience the agarwood making stages.
Since 2016, Van Thang agarwood removal craft village has been recognized by the Provincial People's Committee as a traditional craft village. This title not only recognizes the 100-year-old historical value of the craft but also creates motivation for people to continue to stick with it.
The fragrant incense sticks are not only commodity products but also send wishes for a new year of peace, prosperity and sustainability for the traditional craft that has nurtured generations.
