From February 8 to March 8, the Korea Brand Reputation Index analyzed big data on K-pop boy groups currently promoting in areas including consumer participation, media activities, communication, and community activities.
Based on the analysis, BTS reclaimed the No. 1 spot in March with a total score of 6,980,701. Recently, BTS member J-Hope continued to promote successfully after completing his mandatory military service, along with member Jin.
Seventeen, the group that topped the list for the past two months, took second place in March with 5,969,482 points. Big Bang, currently also promoting individually like BTS, took 3rd place this month with 4,369,863 points.
The 30 K-pop boy groups with the highest brand value in March are: BTS, Seventeen, Big Bang, SHINee, The Boyz, BOYNEXTDOOR, Stray Kids, NCT, EXO, INFINITE, ZEROBASEONE, BTOB, RIIZE, TWS, ENHYPEN, ATEEZ, Super Junior, ASTRO, MONSTA X, Wanna One, TREASURE, Highlight, TVXQ, GOT7, EVNNE, 2PM, TOMORROW x TOGETHER, VIXX, ONF and KickFlip.
