Opening the Asian Food Map for Vietnamese tourists

    Đức Anh |

    Traveloka Super Sale 12.12 gives Vietnamese tourists the opportunity to explore the most attractive "culinary capitals" in Asia.

    In the context of culinary tourism rising strongly globally, Traveloka's December 12 program plays an even more important role as a door to bring Vietnamese tourists to access the world's colorful "party".

    Ms. Baidi Li, Vice President of Commerce of Traveloka, commented: Our data shows that cuisine is no longer just a supplement to the trip, but has become a key driving force for shaping travel decisions.

    With the 12.12 Super Sale program, Traveloka hopes to support Vietnamese tourists to explore the most iconic culinary paradises in Asia, where each destination possesses a unique identity and flavor and cultural story.

    According to Research and Markets, the world culinary tourism market is expected to reach 4.21 trillion USD by 2033, with an impressive growth rate of 14.46% per year. Not only that Asia - Pacific currently holds a 43.1% market share, showing the need to explore culture through dishes is exploding strongly in the region.

    Throughout the area, tourists are increasingly attracted by the "destination dining" model, where meals are combined with unique spaces such as river cruise, rooftop bar/sky dining or restaurants near cultural heritage. Popular types include buffet (standing) at a 4-star hotel, Japanese cuisine such as sushi and shabu-shabu (s most typical hotpot), dinner cruise (itude cruise), afternoon tea and seafood party.

    With Vietnamese cuisine, tourists are interested in Hue royal dishes, street-food and Vietnamese buffet, while Thai seafood buffet and Japanese Yakiniku Wagyu grilled beef are still popular choices in the area.

    Grasping this need, Traveloka Super Sale 12.12, taking place from December 3 to 12, 2025, is to help visitors easily realize their culinary discovery journey, both domestically and internationally.

    To fully meet the need to explore this world party, Traveloka offers a series of incentives throughout the Sale 12.12 season:

    Daily Flash Sale (11:0013:00 & 20:0022:00): coupon discount up to 50%, common price 99.000 VND;

    Peak Day 12.12 Flash Sale (0:00-2:00; 11:0013:00 & 20:0022:00): coupon reduced by 99%, price equal to 99,000 VND;

    All-day coupons: variety of products, cross-sell coupon, partner coupon;

    Interactive activities such as Shuffleloka: receive an e-voucher of 50,000 VND and a coupon of up to 1.2 million VND.

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