Expanding new markets
In the context of volatile global trade, Vietnamese export enterprises proactively adapt to maintain growth and find new opportunities. Mr. Pham Quang Anh - Director of DONY Garment Co., Ltd. - said that he will develop cautiously, focusing on taking advantage of FTAs to expand the market.
In the context of risks from major markets still existing, maintaining traditional markets such as the US and the Middle East plays an important role. However, instead of just relying on familiar partners, businesses are looking for ways to exploit deeper right in these markets. Finding new customers, especially trading companies and uniform suppliers abroad, is considered an effective direction to increase revenue. Businesses also pay attention to taking advantage of Vietnamese markets that have signed Free Trade Agreements" - Mr. Quang Anh said.
Next, the enterprise also promotes investment in technology and automation to improve productivity and product quality. Stepping into 2026, the enterprise plans to continue to add highly automated equipment, and consider converting transport vehicles to electric vehicles to reduce operating costs in the long term.
Similarly, C&D Import-Export Co., Ltd. firmly chooses a development strategy based on product quality and reputation with partners.
Talking to Lao Dong Newspaper, Mr. Nguyen Tran Luat - Chairman of the Board of Directors of C&D Import-Export Co., Ltd. - said that the company is focusing on exporting key items such as peeled wood and plywood to the Indian market.
Businesses are also gradually expanding to many European countries such as: Italy, Belgium, Spain, Poland and even Honduras, thereby diversifying markets and minimizing risks of dependence on a specific region.
According to Mr. Luat, one of the biggest challenges that businesses are facing today is the sharp increase in logistics costs. However, businesses choose to share and accompany customers, maintain selling prices, and maintain stable product quality. The company's peeling and pressed wood products are divided into many different quality levels, suitable for each specific customer's requirement. Businesses are committed to providing according to agreed standards, not reducing quality due to cost pressure.
The business is also developing a plan to invest in another raw material drying plant in the second half of 2026. This investment not only helps reduce dependence on weather but also improves the quality of raw materials, ensuring stability for output products, helping to optimize processes and save costs in the long term" - Mr. Luat emphasized.
Handing over KPI to the deal to support businesses to expand the market
To maintain export growth momentum in 2026, Mr. Nguyen Anh Son - Director of the Import-Export Department - proposed strengthening the role of the Vietnamese trade office system abroad in promoting exports.
The Ministry of Industry and Trade will study and assign specific targets (KPI) for each deal, associated with each market region. The deals will coordinate with the Trade Promotion Agency and related units to support businesses in finding partners, expanding markets and effectively exploiting free trade agreements" - Mr. Nguyen Anh Son said. In addition to solutions from management agencies, the Import-Export Department also recommends industry associations and export businesses to improve risk management capacity in international trade. Associations need to strengthen market information provision for members, especially warnings about changes in trade policies, technical standards and trade barriers.
For businesses, Mr. Nguyen Anh Son recommended that attention should be paid to commercial contract terms, especially insurance terms, risk handling terms and force majeure situations.
