On the night of April 25, at Sam Son Sea Square (Sam Son ward), Thanh Hoa Provincial People's Committee coordinated with Sun Group to organize the opening ceremony of the Sam Son Tourism Festival 2026.
Attending the opening ceremony were Mr. Le Duc Thai - Secretary of Thanh Hoa Provincial Party Committee; Mr. Nguyen Hoai Anh - Chairman of the Provincial People's Committee; along with representatives of leaders of departments, agencies, branches and a large number of people and tourists.
This year's opening ceremony is organized on a large scale, with a modern stage, combining impressive lighting, sound and visual effects technology. The art program is elaborately staged, divided into many chapters, recreating the development journey of Sam Son from a traditional sea area to a dynamic and modern tourist city.
Speaking at the opening ceremony, Mr. Dau Thanh Tung - Vice Chairman of Thanh Hoa Provincial People's Committee said that Sam Son has long been a famous resort, one of the typical sea tourism brands of Thanh Hoa and the whole country.
Having gone through more than a century of development, Sam Son is a space of harmony between sea, sky, heritage, landscape and the friendliness and hospitality of the people of Thanh land.
Sam Son Tourism Festival 2026 is not only a local festival but also an important cultural and tourism event of Thanh Hoa province, opening a vibrant sea tourism season, creating highlights in a series of tourism promotion and promotion activities.
Right after the opening part was the art program with the theme "Sam Son - Radiant Aspiration", which was staged on a large scale, continuing to bring impressive performances to the audience.
At the end of the opening ceremony, delegates and tens of thousands of people and tourists enjoyed a brilliant fireworks display on Sam Son beach.
