On April 15, representatives of the leadership of Sam Son Ward People's Committee, Thanh Hoa province, said that the locality had just coordinated with Thanh An Joint Venture Auction Company to organize an auction to lease the right to exploit assets belonging to the Ho Xuan Huong east tourism space project.

According to Sam Son Ward People's Committee, there are 2 units eligible to participate in the auction session including: Duc Hung Trading Mechanical Joint Stock Company and Thuan An Foods Import-Export Co., Ltd.
As a result, Thuan An Foods Import-Export Co., Ltd. won the auction for the right to exploit assets under the above project with a price of over 70 billion VND (starting price is 51.2 billion VND).
It is known that the winning bid price does not include the costs that investors must self-perform such as: costs for repairing and renovating coastal space; costs for ensuring security and order in the coastal area; costs for maintaining beach environmental sanitation. The entire cost is self-guaranteed by the winning bidder and is not refunded or deducted from financial obligations.

Previously, as Lao Dong Newspaper reported, the Tourism Space project in the East of Ho Xuan Huong street was invested and built by FLC Group, completed and put into operation from 2016.
The project includes 14 hubways (beverage business counters, freshwater bathing areas), children's play area, technical infrastructure system and observation huts along Sam Son beach, with a total value of over 100 billion VND.
After many years of exploitation, by 2022, FLC Group had a document voluntarily handing over to local authorities without requesting repayment of funds.
In 2025, the above project was established as all-people ownership and assigned to the Sam Son Ward People's Committee for management.