With more than 25 years of experience in the field of life insurance and financial services in Asia, Mr. Kwon has had outstanding achievements to promote growth, improve operational efficiency and have many innovative initiatives in focusing on customers. The appointment of Mr. Kwon affirms Prudential Group's commitment to long-term and sustainable development in the Vietnamese market, while affirming its role as a reliable partner for Vietnamese families.
Mr. John Cai, General Director of the Region, shared: The appointment of Mr. Kevin Kwon marks a new chapter for Prudential Vietnam as we continue to promote the strong foundation we have built in this market. Mr. Kwons leadership capacity and deep market understanding will play a key role in his journey to adapt to industry changes and increasingly high customer expectations, Mr. Cai emphasized.
In his new position, Mr. Kwon will lead and implement Prudential's strategy in Vietnam, one of the most important growth markets of Prudential Group in Asia. Mr. Kwon will focus on improving customer experience, expanding distribution potential and maintaining Prudential Vietnam's exemplary position in the market, thereby committing to creating long-term sustainable values.
I am honored to be able to return to Prudential and Vietnam, a country that I have always loved and have been attached to for many years in my career, said Mr. Kevin Kwon, General Director of Prudential Vietnam. We are responsible for supporting customers to protect their futures as well as reshaping the way of looking at life insurance with quality, transparency and practicality. My top priority will be to enhance customer trust, empowering the human resources to act based on goals and integrity, while at the same time, it is to develop quality distribution channels in line with Prudential's core values, thereby creating sustainable, long-term value for all customers and partners".
Mr. Kwon started his career in the life insurance sector at Prudential and has held many senior positions in different markets as well as in leading insurance companies. He has extensive expertise in many fields including Agency channels, Banking Cooperation channels, Insurance Transactions, Products and Business Strategy.
In 2024, Prudential Vietnam will continue to strengthen operations, improve customer experience and proactively adapt to market fluctuations. The company's total assets reached VND189 trillion, an increase of 7% over the same period last year, affirming its position as the second largest life insurance company in terms of assets and the largest among foreign life insurance companies in Vietnam. The total value of invested assets increased by 10.3%, reaching VND 168.2 trillion. With a strong payment capacity of 193%, Prudential is always ready to fully fulfill its insurance obligations and provide long-term financial guarantees to customers.
