The Model S and Model X were once bright stars in Tesla's product lineup, helping to shape the concept of a standard high-end electric car. With strong performance and groundbreaking innovations, these two models demonstrate Tesla's leading vision. However, with the launch of the more affordable Model 3 and Model Y, Tesla's interest in larger, more expensive models has tended to decline.
It is known that the current sales of the Model S and Model X combined account for less than 3% of the company's total quarterly sales. With this shift, it is not surprising that both models have been discontinued in Europe.
According to Tesla's usual familiar style, the company did not publicly "expose" the death of these two models, but simply removed them from the new vehicle configuration tool in the European market. Tesla is still actively trying to sell all the Model S and Model X cars left in stock.
It is worth mentioning that less than two months ago, Tesla updated the Model S and Model X with some changes to the exterior and interior. Obviously, Tesla does not feel the need to sell these updated models in Europe, which means they are only available in the United States and Canada.
Changes to the relatively small 2026 Model version include changes to the front and rear bumpers for the most premium Plaid versions. Tesla also introduced a new color, Frost Blue, which changes the lining of the suspension, improves active noise protection, and adds a customable interior violator system.
Perhaps in the near future, Tesla will replace these two models with a flagship sedan and a new three-row SUV. Although the Model S and Model X are still good choices for some particular customers, they will have difficulty competing with new competitors launched in the market, especially in the tri-seat electric SUV segment.