A recent survey by Batdongsan.com.vn shows that Hung Yen land in the past has established a new price level. Depending on the location, area, and direction, the increase is on average from 6-15% compared to December 2024. In Van Giang, plots of land in the Van Giang roundabout area (bunker) have an asking price of 125 - 150 million VND/m2. Land in Phung Cong, Xuan Cao and Jiuzhaigou is at 40 - 55 million VND/m2, an increase of about 5% compared to January 2025.
Land in Hung Yen city has also established a new price level, increasing by 5 - 7%, in the growth cycle of 50 - 80% of the past 5 years.
Accordingly, the business land on Luong Dinh Cua, Ta Quang Buu, Ton That Tung streets in An Tao ward (Hung Yen city) is currently being offered for sale at 30 - 35 million VND/m2. The plots of land with similar characteristics on An Vu, Nguyen Bieu, Nguyen Van Linh streets (Hien Nam ward) are priced at 26 - 32 million VND/m2.
In Viet Tri city (Phu Tho), land prices also fluctuated strongly. In Tho Son ward, the land price in Tho Son ward has increased from 15 - 17 million VND/m2 to 22 - 24 million VND/m2. The lots with good locations are being offered for sale at 25 - 27 million VND/m2.

Van Phu land increased from 18 - 20 million VND/m2 to 19.5 - 22 million VND/m2. Also in Van Phu, the pieces near the golf course have increased more strongly, from around 22 - 23 million VND/m2 before Tet, the current asking price is 28 million VND/m2. Commercial land in Minh Phuong area also reached the threshold of 30 - 34 million VND/m2, instead of the common price of 29 - 32 million VND/m2 at the end of last year.
Faced with the above situation, Mr. Nguyen Van Dinh - Chairman of the Vietnam Real Estate Brokers Association - said that the market is witnessing a strong wave of investment, with many groups of investors rushing to hunt for land. However, most of these price increases are mainly speculative.
He emphasized that for real estate to have sustainable value, there needs to be a foundation for real development, which means that traffic infrastructure, economy and society must be invested synchronously. The appearance of major roads, metro systems, schools or the ability to exploit for rent are important factors that promote stable growth in real estate value.
News-based land fevers, not accompanied by specific development plans, often only take place in the short term. Land prices can increase rapidly but it is difficult to maintain a high level for a long time. Therefore, investors need to be cautious to avoid falling into a virtual fever, because reality shows that only a small group of speculators benefits, while the majority of individual investors and real buyers are at risk of getting stuck when prices are pushed up too high.
Mr. Nguyen Quoc Anh - Deputy General Director of Batdongsan.com.vn - commented that land is still a potential segment but that does not mean "winning wherever you buy". Investment efficiency depends on each area and each specific time. In the coming period, investors need to be more cautious, only paying when there is clear data and accurately analyzing planning information.
In fact, many investors who invest in land during the peak period have encountered difficulties in liquidity, even having to cut losses when they urgently need money. Currently, some areas are still quite quiet, with transactions decreasing sharply. If not researched carefully, investors are likely to face risks.