Ms. Nguyen Mai Linh (Hanoi) and her husband have worked in the Nga Tu So area for many years and currently have a young child. After a long time renting a house, she wants to find and buy an apartment worth over 3 billion VND, 2 bedrooms, located not too far from her workplace to stabilize her life. However, after nearly a month of searching and working with brokers, her family still could not choose a suitable apartment.
According to her sharing, initially when contacting brokers, she was sent many photos of apartments priced at about 3 billion VND. However, most of them are just 1-bedroom apartments or small areas, not meeting the needs of the family. Some 2-bedroom apartments are more suitable in terms of function but are located quite far from the workplace, such as Gia Lam, Thach That, Long Bien areas, making her family disappointed.
Similarly, Mr. Tran Duc Duong (32 years old) also needs to buy an apartment near Thanh Xuan area (Hanoi) with a price of about 3 billion VND. However, he said that he can hardly find a suitable apartment, as apartment prices in this area in many places have exceeded the 100 million VND/m2 mark. Therefore, he is forced to expand his search to areas further from the center.
According to data from the Vietnam Association of Realtors, in the first quarter of 2026, the entire market recorded about 52,000 commercial housing real estate products for sale. Apartment buildings continued to account for the leading proportion, up to 67% of the total newly opened supply.
In the structure of commercial apartments newly opened for sale, the luxury and super-luxury apartment segment accounts for about 20%, down 20 percentage points compared to the fourth quarter of 2025. High-end apartments account for 53%, up 29 percentage points compared to the previous quarter, mainly concentrated in satellite megacities - places with advantages in land fund and reasonable price levels. In Hanoi, the average primary price reached about 128 million VND/m2, up 28% compared to 2025; while in Ho Chi Minh City, the primary price is maintained around 110 million VND/m2. Notably, the commercial apartment segment priced at about 2-3 billion VND continues to be absent.
Price movements in the market also clearly reflect the process of differentiation and repositioning of values. Mr. Le Dinh Chung - Vice Chairman of the Vietnam Real Estate Market Evaluation Research Council said that in the primary market, selling prices continue to be maintained at a high level and tend to increase slightly due to increased costs of land, finance and raw materials shifting into the cost price. Meanwhile, in the secondary market, prices are starting to adjust locally.
Notably, liquidity no longer depends on whether the price is high or low, but increasingly depends on the actual usable value and the ability to exploit the cash flow of the product. This shows that the market is gradually "redefining" the concept of real estate value in a more substantial direction.
Big data from Batdongsan.com.vn also reflects the shift in interest in apartments to many different geographical regions. Accordingly, the proportion of apartment searches in Hanoi decreased from 91% in 2023 to 76% in the first quarter of 2026, while the proportion of interest in apartments in the Northern and Central provinces gradually increased over the years.
In the Northern region, the provinces attracting the largest number of apartment searches from Hanoi people are Hung Yen and Hai Phong; while in the Central region, Da Nang and Khanh Hoa are two attractive destinations for investors from the Capital.
Ms. Do Thi Ngoc Anh - Senior Business Manager of Batdongsan. com. vn said: "This trend demonstrates the strategic shift of real estate according to the pace of infrastructure development, where each project is not simply a housing product but also associated with flexible connectivity and sustainable added value in the long term.
