Unsuccessful surfing, investors hold on to high-priced land
In the context of continuous increases in land prices in many areas, many investors expect to quickly make profits from short-term "surfing" deals, so they have invested heavily. However, the market did not develop as expected, causing many investors to be stuck, especially those who bought at high prices.
Mr. Nguyen Manh Huy (39 years old - Nam Tu Liem district, Hanoi) shared that at the end of November 2025, he bought a plot of land in Duong Lieu area (Hoai Duc), for 4.7 billion VND. This is an area near Ring Road 4, which is expected to increase prices strongly thanks to the advantage of infrastructure. However, after a period of reselling, Mr. Huy said "no phone calls to ask to buy", even though he accepted to sell at a price 200 million VND lower than the original price. The price has been pushed up too high. Few real buyers come, and investors are starting to be cautious after previous lessons, said Mr. Huy.
Similarly, Ms. Pham Thuy Linh (35 years old - Cau Giay, Hanoi) also fell into the situation of "hugging the ground" reluctantly when surfing failed. She bought a plot of land in Van Giang (Hung Yen) at the end of 2024 for 3.2 billion dong, expected in early 2025 will sell back quickly. However, after that many areas began to price, she was forced to keep. "When I bought it, the land in the area increased more than 30% compared to the beginning of last year.
The land plot market from the beginning of 2025 has been recognizing the change in liquidity, but the absorption level is not enough to meet the expectations of many investors. In the coastal areas of Hanoi and adjacent areas such as Hung Yen, Bac Ninh, Vinh Phuc ..., the wave of investment returned after a long time of quiet, pushing the land price increased sharply in the first quarter of the first quarter. In parallel with the price increase, many people rushed to buy the land with the psychology of "turning hands" quickly have fallen into a state of stuck when the liquidity has not yet recovered.
Land prices increase, the market has not kept up with expectations
Market research shows that in suburban districts of Hanoi, land prices have increased significantly compared to the beginning of 2024. In Dong Anh, the average price ranges from 60-100 million VND/m2, many beautiful plots of land near major roads have reached 130-150 million VND/m2. Me Linh - which used to cost only 20-30 million VND/m2 - has now recorded a price of 40-55 million VND/m2.
Hoai Duc is the hottest spot when areas near Ring Road 4 such as Duc Thuong, Duong Lieu, Tien Yen all recorded an increase of 20-50%, fluctuating 50-70 million VND/m2. In particular, strategic locations such as Lai Yen, Van Canh, An Khanh have skyrocketed to 90-130 million VND/m2, even exceeding 150 million VND/m2.
In provinces bordering Hanoi, land prices in Van Giang (Hung Yen) - Gia Lam - land in many areas range from 30-60 million VND/m2, an increase of about 20% compared to the end of 2024. Bac Ninh, Vinh Phuc, Thai Nguyen also recorded an average increase of 10-30%, concentrated in areas near industrial parks and major roads.
Although the price increases rapidly, the actual transaction has not kept up with the price increase. Mr. Nguyen Van Truong - Real Estate Broker has more than 10 years of experience in Van Giang (Hung Yen) area - said that the difference between the price is pushed up and the actual purchasing power makes the market potential risks, especially for investors to buy at the price stage that has been pushed up too much. The current increase is largely motivated by the expected psychology and the spread effect, instead of reflecting the sustainable demand from real needs.
Many people think the market has fully recovered, but in reality, most of them are just investors buying and selling to each other. Residential buyers rarely dare to buy land at the current price. In experienced investors buying during peak hours is very difficult to take profits, said Mr. Truong.
Faced with the current market reality, many experts have warned that land prices are increasing too quickly, while liquidity cannot keep up, the market has signs of a virtual fever.
Mr. Nguyen Van Dinh - Chairman of the Vietnam Real Estate Brokers Association (Vars) - recommended that investors need to be cautious about virtual fevers, especially in areas with land prices increasing following rumors, lacking transparency in planning progress and legality.
