The real estate market, especially the land segment in Hanoi, the suburbs and neighboring provinces, is undergoing a remarkable transformation. In the first quarter of 2025, the demand for land and selling prices showed signs of increasing again, but liquidity remained at an average level as investors remained cautious.
According to a survey by Lao Dong Newspaper reporters, land prices in some suburban areas of Hanoi and neighboring provinces have been quite positive. Small plots of land currently cost an average of 1.5-3 billion VND/plot, depending on location and area, an increase of about 10-25% compared to early 2024. Dong Anh, Soc Son, Hoai Duc and Thanh Tri districts have seen sharp price increases thanks to benefits from key infrastructure projects and large urban areas.
For example, in Dong Anh, land plots of 50-70m2 in Vinh Ngoc commune have increased from 35-45 million VND/m2 in early 2024 to 50-60 million VND/m2. In areas near major roads or near Nhat Tan bridge, prices reach an average of 65-75 million VND/m2; on major, busy roads, prices exceed 150 million VND/m2. In Tien Duong commune, land plots in the village but with wide alleys, prices range from 30-45 million VND/m2, an increase of about 20-30% compared to last year.
In Soc Son district, land near the town or Noi Bai airport area also witnessed a significant increase in price. Land in Phu Lo commune with an area of 60-80m2 is currently priced at 20-30 million VND/m2, compared to 15-18 million VND/m2 in early 2024. In Mai Dinh commune, land plots on the roadside increased from 20-25 million VND/m2 to 30-35 million VND/m2, even many plots on large roads near the airport are up to 45-55 million VND/m2.
One of the factors boosting investor sentiment is the positive signals from the economy, along with regulatory policies from the management agency to stimulate the real estate market. However, investors are still quite cautious because the market has just gone through a long period of stagnation.
Forecasting the land market in the coming time, Mr. Nguyen Quoc Anh - Deputy General Director of PropertyGuru Vietnam - commented that starting from the second quarter of 2025, when the real estate market enters a period of recovery, the land and project villa segments with good price increase potential will receive special attention from investors. Mr. Quoc Anh said that investors at this time will no longer place too much emphasis on selling price and legal factors like when the market was gloomy. Instead, the potential for price increase is the key to deciding to spend money.
Sharing the same view, Mr. Pham Duc Toan - CEO of EZ Real Estate Investment and Development Joint Stock Company (EZ Property) - said that currently, some investors have begun to shift their investment trend to provinces and cities with good economic growth, synchronous infrastructure and relatively low prices. However, investors are still quite cautious in their investment decisions. "From the second quarter of 2025, the real estate market in the provinces in general, and the land segment in particular, will achieve better liquidity and be more vibrant," said Mr. Toan.
Thus, the second quarter of 2025 may be the time when land regains its strong appeal, especially in areas with high growth potential in infrastructure and economy. However, experts still recommend that investors carefully consider planning, legal factors and long-term exploitation potential before deciding to invest.
