According to the latest Report of One Mount Group, the average apartment selling price in the entire Ho Chi Minh City market in the second quarter of 2025 was recorded at 88.7 million VND/m2, maintaining a stable increase of only 0.4%. The main reason comes from the fact that mid-range projects accounted for 42% of new supply in the quarter, helping to regulate the structure of the capital segment that has shifted towards high-end and luxury in recent times.
The apartment absorption rate in Ho Chi Minh City reached 36%, an increase of 20 percentage points over the same period last year. This result reflects that market demand remains high, although new supply during this period is relatively limited.
According to the survey results of over 300 customers (most of whom are customers in Ho Chi Minh City and have an income of 25 million/month) in early 2025, real estate continues to affirm its position as the top priority investment channel for investors, in the context of a volatile economy. Notably, apartment products have emerged as the most popular choice, attracting strong attention from investors. Next is the real estate (residential) and land segment, showing diversity in investment trends, however, apartments still maintain the leading position in terms of attractiveness in the market.
It is forecasted that in the period of 2025 - 2026, the supply of newly opened apartments is expected to reach 10,000 to 13,000 apartments per year, and the selling price will continue to maintain an average growth rate of about 14% per year. The Ho Chi Minh City apartment market is expected to have positive changes as legal problems are gradually being resolved, creating favorable conditions for new projects and capital flowing into the market.
According to Mr. Dinh Minh Tuan, Director of the Southern region of Batdongsan.com.vn, the level of interest in real estate in the new Ho Chi Minh City (including Binh Duong and Ba Ria - Vung Tau) increased by 6% compared to the previous quarter, reflecting positive expectations for multipolar urban planning.
Mr. Dinh Minh Tuan said that by type, apartments are the segment that recorded the strongest increase in interest in the second quarter of 2025 with a growth rate of 8%. On the contrary, the land segment has decreased in interest by 19%, showing a clear " cooling down" after the period of hot increase at the beginning of the year. Types such as townhouses, villas, and private houses also recorded a slight decrease, ranging from 2 - 15%, reflecting a market trend to defend against macro fluctuations, returning to real estate types that are easy to exploit.
Survey data from 502 real estate brokers also agreed with this assessment. Up to 64% of brokers believe that home buyers account for over 40% of transactions, reflecting growth momentum from real demand. 57% of brokers commented that the group of customers buying for rent accounts for over 40%, showing that the investment trend has shifted from "surfing" to "real estate exploitation", focusing on the ability to make stable profits over time.
Notably, 46% of brokers rated the proportion of short-term investors as having less than 20%, showing that short-term investment sentiment is clearly weakening. This is a positive signal, showing that the market is developing in a healthier and more sustainable direction.
Data from Batdongsan.com.vn shows that the apartment market has recovered significantly since June 2025. Compared to April 2025, the interest in apartments in the new Ho Chi Minh City increased by 11%, the old Ho Chi Minh City increased by 9%. At the same time, the number of listings for apartments for sale in new and old Ho Chi Minh City also recorded a 12-point increase, showing that supply is recovering according to demand.
The Southern Regional Director of Batdongsan.com.vn emphasized that the increased interest in the new Ho Chi Minh City is the result of the reasonable population extension process, new administrative planning, along with the formation of satellite economic and service centers. These are the fundamental factors that help this area attract strong investment cash flow in the medium and long term.
