Data from the technology platform Batdongsan. com. vn shows that the market operates according to a familiar rule: real estate search demand decreases during the Lunar New Year, then surges back as soon as the holiday ends. By the end of February 2026, the level of interest has approached the threshold in mid-December 2025.
However, from the second week after Tet, the recovery momentum shows signs of slowing down. The main reason comes from the cautious psychology of buyers in the face of macroeconomic fluctuations, especially pressure because lending interest rates are trending upwards. This makes the decision-making process longer, especially in cases of using large financial leverage.
Big data from Batdongsan. com. vn recorded a slight price adjustment in some types of real estate. In Hanoi, the average asking price of land plots in Q1/2026 decreased by 4% compared to the end of 2025. In Ho Chi Minh City, the price of private houses decreased by 2%.
This development shows that speculative products or those heavily dependent on loans are under pressure. Conversely, the segments serving real housing needs are less volatile and maintain stable interest.
Despite being affected by capital costs and market sentiment, real estate search demand is still present, but has shifted to a clearer selective state.
In Ho Chi Minh City, the slight decrease in private house prices by about 2% has stimulated demand to return, with search volume increasing by 23% right after Tet, and apartment search volume also increasing by 36%. Meanwhile, in Hanoi, the apartment segment continues to be a bright spot when interest increases by about 30%.
In addition, in 2025, the demand for real estate increased in localities with good development foundations in industry, infrastructure and tourism. For example, Da Nang increased by 29% compared to 2024, Hue (increased by 21%), Bac Ninh (increased by 17%), Khanh Hoa (increased by 15%) or Hai Phong (increased by 13%), showing the expansion of new growth poles.
These data reflect a reality: the demand for real estate owned by Vietnamese people is still present, even in the context of the market facing many challenges. However, from demand to transaction decisions is a gap that needs to be considered more carefully.
As the market enters a difficult liquidity phase, buyers become increasingly demanding with information. Instead of mass access, they tend to prioritize reliable and verified data sources.
Data from Batdongsan. com. vn shows that news posts belonging to the "authentic news" group have 1.8 times more viewers and 2.4 times higher connection rates than regular news. Transparency is becoming one of the top important criteria in the decision-making process.
Mr. Nguyen Quoc Anh - Deputy General Director of Batdongsan. com. vn assessed that this is a suitable time for buyers with available cash flow, because they have the right to choose, negotiate and prioritize reputable investors instead of being swept away by land fever like before. The differentiation is taking place strongly not only in product types but also in investor reputation and geographical location, prompting project developers to focus on design quality and practical utilities.
In general, although land plot prices in some areas have adjusted down, in the long term, real estate is still a channel to attract sustainable cash flow and is moving towards a more transparent and professional development cycle." - Mr. Quoc Anh shared.
