Land plot prices continued to attract attention in the real estate market in 2025 when they recorded strong increases in many localities, with some places increasing by 100% compared to the same period last year. This development takes place in the context that the real estate price level has continuously increased for a long time.
According to Ms. Pham Thi Mien - Deputy Director of the Vietnam Real Estate Market Assessment Institute (VARS IRE), newly offered land plot prices at many projects recorded an increase of up to 20%. The main reason comes from the prolonged shortage of supply while investment and asset accumulation demand is still maintained at a high level.
On the secondary market, land plot prices increased by 20-100% in some areas with low-priced plots. The floor price of low-rise houses also increased by about 20% compared to the same period last year. Transactions are mainly concentrated in projects with prices in the range of 100-200 million VND/m2, located in urban areas that have been formed, have residents living and synchronous infrastructure and amenities. Conversely, many villa and townhouse products, although recording high price increases, still have limited liquidity because the project is not completed, the connecting location is not convenient, or regional infrastructure has not kept up.
Information from the Ministry of Construction on the housing situation and the real estate market in the fourth quarter and the whole year 2025 also shows that the land plot segment continues to record high transaction volumes. In the fourth quarter of 2025, the entire market had 113,517 successful land plot transactions, equal to about 108% compared to the third quarter of 2025 and about 130% compared to the same period in 2024. Accumulated for the whole year 2025, land plot transaction volume reached 441,693 transactions, equal to about 107% compared to 2024.
According to the assessment of the Ministry of Construction, land plot prices developed according to projects on the secondary market in localities in general still tend to increase, concentrated in areas with synchronous connectivity infrastructure, central location and clear planning information. In 2025, land plot prices increased by 20-25% compared to 2024.
The Ministry of Construction has announced the land plot price level at some projects in Hanoi. In Hoa Lac area, the Premier Residence project has an average price of about 37.1 million VND/m2, and the Cienco 5 Me Linh project is about 51.2 million VND/m2.
In the higher segment, the Lideco project recorded an average price of about 169.9 million VND/m2, Tan Viet Tower about 87.8 million VND/m2 and Nguyen Khe Urban Area about 149.2 million VND/m2. This development shows that land plot prices at projects with good locations and complete infrastructure have established new ground after the recovery phase.
Data from Batdongsan.com.vn also shows that the level of interest has clearly returned in some segments. Compared to November 2025, the level of market-wide interest increased by 10%, higher than the rate of increase in the number of posts by 8%. In which, street-front houses and villas recorded a strong increase in interest, about 16% and 15% respectively.
Land plots also recorded positive recovery when the level of interest increased by about 10% and the number of news posts increased by 5%. Meanwhile, apartments recovered slowly in terms of demand when the level of interest only increased by about 3% despite the sharp increase in supply posted for sale, reflecting the still existing supply-demand discrepancy.
This recovery trend takes place in the context of real estate prices continuously increasing over the past two years, especially in apartments and land plots. As of the fourth quarter of 2025, the apartment price index increased to about 156 points and land plots to about 142 points compared to the 100 mark in the first quarter of 2024, while private houses increased more slowly and street-front houses almost went sideways.
