After a period of sluggishness, the real estate market in 2025 witnessed a clear return of investment cash flow and real buying demand in many areas. Improved liquidity helped the price level edge up in most segments, especially for products with complete legal status, convenient locations and infrastructure that has been formed.
In that context, the prolonged supply shortage continues to become a factor dominating the price trend in the market.
Mr. Le Dinh Chung - General Director of SGO Homes said that in 2025, the low-rise housing and land plot segment recorded a common price increase of 5-10%. Many investors apply the method of delaying construction progress to reduce initial financial pressure for investors. Some projects reserve separate product funds with preferential policies for groups of customers who commit to moving in early, while limiting transfers to prioritize forming a real residential community.
According to a report by the Vietnam Association of Realtors (VARS), in the land plot segment alone, newly offered land plot prices at many projects recorded an increase of up to 20%. The main reason is the prolonged shortage of supply while investment and asset accumulation demand is still maintained at a high level.
In the secondary market, land plot prices increased by 20-100% in some areas with low-priced plots. The floor price of low-rise houses also increased by about 20% compared to the same period last year. Transactions are mainly concentrated in projects with prices in the range of 100-200 million VND/m2, located in urban areas that have been formed, have residents to live in and synchronous infrastructure and amenities. Conversely, many villa and townhouse products, although recording high price increases, have limited liquidity because the project is not completed, the connection location is not convenient, or regional infrastructure has not kept up.
In the tourism and resort real estate segment, the market recorded a clear recovery but was selective. Supply increased 4 times compared to 2024 and was absorbed by about 55%. Transactions are mainly concentrated in large-scale coastal urban and resort mega-urban projects developed by reputable investors. Multi-functional coastal urban models, combining housing, resort and long-term investment needs, are gradually replacing traditional resort models.
Industrial, commercial - retail and office real estate segments continue to maintain positive development momentum. Industrial real estate recorded expansion in both scale and quality with 478 industrial parks established, of which 324 are operating, with a total natural land area of about 95.7 thousand hectares. New industrial parks are oriented towards modern models, while existing parks are gradually transitioning to ecological, smart models, towards the Net Zero goal and attracting new generation FDI capital.
In the commercial - retail segment, 2025 recorded more than 418 thousand m2 of new supply, an increase of 1.4 times compared to 2024. The race to develop commercial centers continues to be vibrant, focusing on large-scale complexes, diverse experiences associated with megacities. The office segment added more than 200 thousand m2 of new floor area, with a trend of shifting to the western Hanoi area and the suburbs of Ho Chi Minh City, prioritizing modern buildings, achieving green certifications, despite increasing competitive pressure in some areas.
