The real estate market in 2025 recorded positive signals in both transactions and price levels. The report of the Ministry of Construction on the housing situation and real estate market in the fourth quarter and for the whole year 2025 shows that, for the whole year, there were about 579,718 successful real estate transactions nationwide, an increase of about 7.7% compared to 2024.
In the total number of transactions, the apartment and detached house segment recorded 138,025 successful transactions, an increase of about 10% compared to the previous year. Notably, land plots continued to account for a large proportion with 441,693 successful transactions, an increase of about 7% compared to 2024, showing the persistent attraction of this segment to investment cash flow.
Not only improving liquidity, land plot prices also maintain an upward trend in many localities. According to records of the Vietnam Association of Realtors (VARS), land plot prices in general are still increasing.
Explaining this development, Ms. Pham Thi Mien - Deputy Director of the Vietnam Real Estate Market Evaluation Research Institute - said that the newly offered land plot prices at many projects have increased by 20%. The main reason comes from the prolonged scarcity of supply while the investment and asset accumulation needs of people are still maintained at a high level, especially in areas with developed infrastructure and rapid urbanization.
On the secondary market, the price increase margin is also recorded at a higher level. In some areas with low price foundations, land plot prices increased from 20% to 100%. Along with that, the average price of low-rise housing also increased by about 20% compared to the same period last year. Transactions are mainly concentrated in projects with prices in the range of 100-200 million VND/m2, located in formed urban areas with stable residents and synchronous infrastructure and utilities.
Stepping into 2026, experts predict that the real estate market will move in a more cautious direction. Dr. Le Xuan Nghia - an economic expert - said that real estate prices are unlikely to increase sharply as in previous years. Although economic growth is still expected to be maintained at a high level, about 8.5-10%, real estate supply is being strongly unlocked thanks to a series of resolutions and new laws that are beginning to take effect.
According to him, when supply increases faster than demand, prices will tend to slow down, even stagnate in some segments and regions. This is a factor that investors need to pay special attention to in the decision-making process, instead of chasing short-term price increase expectations.
From a long-term perspective, Dr. Le Xuan Nghia believes that the nature of real estate investment is not only in the current value but more importantly in the future value. If investors have confidence in the sustainable development prospects of the Vietnamese economy, real estate is still a long-term investment channel worth considering.
Besides traditional segments, he also suggested a strategic direction for the market in the future, which is medical, pharmaceutical and resort real estate. With the advantage of a team of good doctors, abundant medicinal resources and favorable natural conditions, Vietnam can completely become a high-quality medical and resort center of the region and the world if invested methodically and standardly.
Speaking about investment cash flow in the market, Dr. Le Xuan Nghia frankly said that money often flows into the hands of large, experienced and visionary investors.
He said that apartment prices in Hanoi may continue to increase, but the speed will slow down. Even in some provinces, apartment prices have recorded a downward trend compared to the previous year. Conversely, land plots have almost never decreased in price but continue to increase according to the long-term development prospects of the economy. "In the coming time, land plots will be the most effective investment segment, which may prevail in both transactions and profitability," Dr. Le Xuan Nghia assessed.
