Since the beginning of February 2025, in Ho Chi Minh City, many apartment project investors have implemented sales programs with many incentives.
In Thu Duc City, Citi Grand apartment project invested by Kien A Group is being sold by sales staff.
The project has a scale of more than 660 apartments, and has been completed and handed over houses to customers, but up to now, there are still hundreds of apartments in stock, forcing investors to continue the sales program.
To sell this inventory, the investor is offering many policies such as a price of only over VND2 billion/unit, paying in advance about 30% of the apartment value to be able to receive a house to live in... However, many sales staff said that purchasing power is quite weak.
Nam Long Real Estate Group (NLG) plans to open for sale The Pearl subdivision of Waterpoint (Long An) project from 2025, with the selling price forecast to increase significantly compared to previous sales.
According to Nam Long's previously announced plan, in 2025, the enterprise will continue to open for sale a series of large projects such as Paragon, Izumi, and at the same time increase revenue from ongoing projects such as Can Tho, Waterpoint, Akari City and Mizuki Park.
Dat Xanh Group Group, after a year of silence, is also making movements. The Group aims to deploy sales of the Gem Riverside project in 2025 and expects the selling price to fall to about 110 - 120 million VND/m2.
In parallel with the restart of the Gem Riverside project, DXG will open for sale the next subdivisions at Gem Sky World after 3 years of interruption.
The real estate market report of Ho Chi Minh City and surrounding areas in the first 2 months of 2025 by DKRA Company shows that most segments recorded low consumption compared to total supply.
Policies of quick payment discounts, payment extension, gifts for sale... continue to be applied by investors to stimulate the real estate market.
However, liquidity in the secondary market stagnated compared to the end of the year. The reason is that the primary selling price, Ho Chi Minh City still records a very high price.
Looking back at the inventory of the real estate market, VietstockFinance statistics with 103 listed enterprises have been published. The Financial Report for the fourth quarter of 2024 of the real estate group including housing and industrial parks shows that the total value of inventory as of the end of 2024 is more than VND 491,000 billion.
In fact, at the end of 2024, the balance of "pre-paying buyers" is considered an available source of money to ensure that future revenue of real estate enterprises decreases compared to the beginning of the year.
This partly reflects the decline in sales and customer collection rates, showing weak market demand, investor confidence has not fully recovered and liquidity pressure still exists.
According to VIS Rating, most investors will have negative operating cash flow in 2024, when many investors have increased disbursement to speed up project development after being legally approved and are expected to open for sale in 2025, while other investors are still facing late payment of principal, interest on bonds and project legal issues.
However, VIS Rating also expects investors' profits to improve in 2025, thanks to strong sales growth, promoting revenue and profit records.
