Masterise Homes increases value for customers with long-term companion solutions

A decision to own real estate is a multi-year plan, associated with expectations of a living space, a sustainable asset and also important plans of each family. Therefore, along with product quality, customers are increasingly expecting more from the developer's ability to accompany them throughout the settlement journey.

That is also the spirit that Masterise Homes aims for when implementing the program "Accompanying Value Creation - Elevating Sustainable Living Experience" nationwide. Instead of just bringing financial solutions, the program is built as part of Masterise Homes' long-term commitment to increase proactiveness, peace of mind and experience for customers in each stage of the real estate ownership journey.

The value of a real estate is verified throughout the experience

High-end real estate is created from many factors such as location, planning, design, construction quality or utility system. However, when the market enters a deeper selection phase, customers not only evaluate the value of real estate at the time of opening for sale or handover.

What they care more about is the ability to maintain operational quality, the development of the residential community and how the investor continues to be present with solutions suitable to long-term plans.

Especially for high-end customers, the decision to own real estate is often associated with many big goals such as improving the quality of life, building a foundation for the family, accumulating assets or planning cash flow over many years.

This makes the ability to accompany customers throughout the ownership journey one of the new "measures" of the market, where the developer's capacity is not only assessed through completed projects, but also in the way the brand continues to build value after the project goes into life.

Accompanying with practical solutions for long-term plans

Continuing the strategy of focusing on customers, Masterise Homes implements the program "Accompanying value creation - Elevating sustainable living experiences", applied nationwide to Masteri Collection and LUMIÈRE Series projects, along with separate policies for each project.

According to the policy applied from August 1st to September 30th, 2026, customers can access many superior financial solutions designed to increase proactiveness in the ownership process, including a guaranteed interest rate of 7.5%/year for 24 months, applicable until 2028, a 24-month principal debt grace period, a 6-month interest grace period, and conditions applied to each project and payment plan.

In the context that interest rates are still one of the factors considered when building long-term financial plans, these solutions help customers be more proactive in managing cash flow, reduce pressure in the early stages and have more room to focus on family plans as well as the future.

In addition, on the occasion of Vu Lan, Masterise Homes also offers gratitude gifts to customers as a thank you for their trust and brand choice: 03 taels of gold for customers who choose products in the Masteri Collection segment and 06 taels of gold for customers who choose products in the LUMIÈRE Series segment. These gifts are not only meaningful as gratitude but also contribute to spreading the spirit of family cohesion - a value that Masterise Homes always cherishes in the journey of creating living space.

Increasing benefits on the basis of maintaining value

In a market that is strongly shifting in real value, solutions for customers need to be built on a platform that respects the positioning and standards of the product. With Masterise Homes, increasing benefits does not mean changing the value of real estate but creates more conditions for customers to access those values with a more proactive attitude.

Masterise Homes' projects continue to realize the standards of branded goods in real estate that have been established: presence in the most beautiful locations in large-scale urban areas, possessing a solid legal foundation, maintaining construction and handover progress as committed, and ensuring quality through sophisticated design, high-class finishing standards and systematically invested utility systems. That value continues to be built after transportation through professional operation management capacity and continuous community care activities. In parallel, companion solutions are implemented to help customers access those values more proactively, while still maintaining the position and sustainable value of each project.

The program "Accompanying Value Creation - Elevating Sustainable Living Experience" is therefore not only a policy for customers in the current period, but also part of Masterise Homes' long-term orientation on constantly improving customer experience in every touch point, from choice decisions to the process of nurturing a quality life.