Land brokerage in Hanoi is deserted, in some months only 1 plot can be sold

Như Hạ |

Hanoi - Land market liquidity is showing signs of slowing down, transactions are decreasing compared to the previous period.

Surveys on the market and some online real estate platforms show that land plot prices in the former Hoai Duc district (Hanoi) currently range from 45 - 200 million VND/m2, and in some areas prices exceed 200 million VND/m2.

For example, a service land plot on Van Canh street, Van Canh commune, former Hoai Duc district (now Son Dong commune, Hanoi), with an area of 121m2, a frontage of 13m, is being offered for sale at 26.5 billion VND, equivalent to 219.01 million VND/m2. Also in this area, a land plot near Ring Road 3.5, with an area of 78m2, is offered for sale at 17.6 billion VND, equivalent to 225.64 million VND/m2.

Meanwhile, in An Khanh commune, a service land plot with an area of 77.6m2, a frontage of 5.44m was offered for sale for 17.85 billion VND, equivalent to 230 million VND/m2. Another corner plot in the Dong Moi service land area, Lang - Hoa Lac street, with an area of 89.9m2, a frontage of 5m was also offered for sale for 22.48 billion VND, equivalent to 250 million VND/m2.

Mr. Phan Trong Loan - land broker in Hanoi said that the market currently does not have a strong upward or downward trend but mainly goes sideways. According to him, in some areas such as An Khanh, Duong Noi, the price level is still high compared to before. However, sellers who urgently need money are forced to reduce prices, while those who are not under financial pressure still maintain the offered price.

In addition, increased interest rate pressure forced many investors who had previously borrowed from banks to put goods on the market, leading to having to reduce prices to sell off goods.

Regarding liquidity, Mr. Loan said that land plot transactions have been quite quiet recently. If previously, there were 2-3 land plots sold per day, now there are months when only one plot can be traded. Reduced liquidity makes it difficult for many brokers, even having to switch to other fields.

The sluggish market makes some months I almost have no income because I can't sell goods" - Mr. Loan said.

Trên mạng xã hội xuất hiện nhiều bài đăng cắt lỗ đất nền. Ảnh: Như Hạ
Many posts selling land plots at a loss have appeared on social networks. Photo: Nhu Ha

Mr. Nguyen Van Duc - real estate broker in Hanoi said that the land plot market in Hanoi is trending sideways according to the general market. However, in the Hoai Duc area (old), it is being affected by the infrastructure development process.

Mr. Duc believes that in the long term, land prices tend to increase according to the progress of completing transportation projects such as Ring Road 3.5 and apartment projects of large investors. He also noted that if financial leverage is not used appropriately, risks may arise, while for investors with available cash flow, accumulation according to infrastructure still has the potential to increase prices in the long term.

According to data from Batdongsan. com. vn, the average asking price for land plots in Hanoi in the first quarter of 2026 reached about 81 million VND/m2, slightly down from 82 million VND/m2 in the fourth quarter of 2025. However, this level is still significantly higher than about 75 million VND/m2 at the beginning of 2025, showing that the price level after a cycle of increase is still anchored in the highlands.

Ms. Do Thi Ngoc Anh - Senior Business Manager of Batdongsan. com. vn said that the land plot segment has high sensitivity to macroeconomic factors. According to her, in the past 3 years, whenever information about planning, geographical merger or new policies appears, the level of interest in land plots usually increases. Conversely, when information such as interest rate pressure, tax policy or geopolitical fluctuations appears, the demand for searching and trading decreases accordingly.

Despite fluctuations in interest and liquidity, the general level of land plot prices tends to be more stable. In the past 3 years, prices have mainly remained unchanged, with few clear downward adjustments recorded, reflecting that sellers' expectations are still high while buyers are increasingly cautious.

Như Hạ
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