The apartment market has unexpected developments, many projects turn to reduce prices

Nam Phong |

Although continuously establishing new premises, the Hanoi apartment market has seen many discount projects.

Recently, apartment prices have continuously increased, continuously establishing new levels in many areas. According to the market report for the third quarter of 2025 published by Savills Vietnam, in Hanoi, the offering price of the primary segment has now reached 101 million VND/m2.

Despite record high prices, the market still recorded good absorption, showing that housing demand in large urban areas continues to maintain.

In the context of the constantly increasing price level, new data from the Institute of Construction Economics (Ministry of Construction) shows the differentiation in Hanoi in September 2025 and the third quarter of 2025. Some projects are still increasing in price, but many projects have also recorded significant decreases.

In September 2025, some apartment projects recorded an average increase in prices such as: The K Park increased by about 3.8% (up to 70.5 million VND/m2), Sky Park Residence increased by about 4.5% (up to 108.9 million VND/m2), Imperia Garden increased by about 3.8% (up to 95.2 million VND/m2), Feliz Homes increased by about 3.7% (up to 68.8 million VND/m2), HPC Landmark 105 increased by about 5.1% (up to 60.8 million VND/m2), Seasons Avenue increased by about 4.9% (up to 76.6 million VND/m2), HC Golden City increased by about 4.7% (up to 88.2 million VND/m2).

Some other projects decreased in price during the month, including: N01-T1 Foreign Trade Union decreased by about 3.9% (equal to 90.9 million VND/m2), Green Park Tower decreased by about 3.6% (equal to 87.8 million VND/m2), An Binh Plaza decreased by about 3.2% (equal to 67.9 million VND/m2), An Tabu Dec Plaza decreased by about 3.2% (equal to 47.7 million VND/m2), Diamond Park Plaza decreased by about 3.4% (equal to 138.2 million VND/m2).

Entering the third quarter of 2025, the up-down trend continues to intertwine. In the price increase group, The Zei My Dinh increased by about 5.7% to 94.5 million VND/m2; Bea Sky increased by about 5.6% to 78.3 million VND/m2; Rice City Linh Dam increased by about 5.2% to 73.5 million VND/m2. Star Tower increased by about 4.7% to 85.9 million VND/m2; Hinode City increased by about 4.9% to 102.3 million VND/m2...

In contrast, many projects have seen average discounts in the quarter. Hanhomes Blue Star decreased by about 3.7% to 50.7 million VND/m2; N04A Foreign Trade Union decreased by about 4.5% to 91.2 million VND/m2; AZ Lam Vien Complex decreased by about 3.8% to 79.7 million VND/m2; Apartment 89 Phung Hung decreased by about 3.9% to 49.4 million VND/m2; South Tower decreased by about 4.5% to 58.5 million VND/m2.

Data shows that the market continues to have a clear differentiation. Projects with favorable locations, transparent legal status, and synchronous utilities recorded an upward trend in price, while projects far from the center and infrastructure were still limited, and low liquidity tended to decrease.

Commenting on market trends in the coming period, economic expert - Dr. Dinh The Hien said: "The Vietnamese real estate market has recorded strong growth in three decades, thanks to three fundamental factors including legality, economy and infrastructure. This process has created outstanding profits for investors, but is now entering a new transformation phase".

Mr. Hien believes that after the period of super-profit growth, the real estate market will shift to sustainable development; the most suitable segment in the coming time is products based on affordability and exploitation efficiency.

Nam Phong
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