That is the conclusion after the study of CBRE Vietnam. According to CBRE Vietnam experts, although the supply and selling prices of apartments in the real estate market in Da Nang have continuously increased sharply, setting new records, purchasing power has shown clear signs of stagnation.
According to the market report published by CBRE Vietnam on July 22, 2025, Da Nang has welcomed 950 new apartments from 4 projects, bringing the total supply of the whole market to nearly 12,300 units, an increase of 28% over the same period in 2024. Notably, the average primary selling price has skyrocketed by 27% over the year, reaching 85 million VND/m2. In particular, the appearance of luxury projects along the Han River has pushed the price level to new peaks, from 130 million to 200 million VND/m2.
However, the high price level is becoming a major barrier. The number of apartments sold in the first half of the year decreased by 65% compared to the last 6 months of 2024. Although this figure is still 2.2 times higher than the first half of 2024, it shows that buyers are increasingly hesitant before putting down money. This situation is also happening similarly in the resort real estate segment, where villa and condotel prices increased by 12-15% but the villa consumption rate was very low, only about 14-15 apartments/year due to legal problems and high selling prices.
Ms. Duong Thuy Dung, CEO of CBRE Vietnam, commented that the market is recovering but investors need to be very cautious, avoiding following the "virtual waves" created by brokers. She emphasized that although macro factors such as GRDP growth of 11.7%, stable FDI capital and the merger with Quang Nam are creating great room for development, the increase in prices does not mean that the market has entered a hot cycle.
CBRE recommends that in the current context, the golden principle for investors is still to "choose the right segment, the right time and the right legality". Projects with transparent legal status, reputable investor brands and real profit potential must be given top priority. Careful analysis before deciding to invest is a key factor to avoid risks in a market with many fluctuations.
