At the end of November 2024, Man United changed their ticket price policy, causing many controversies. From raising prices for members to giving away incentives to children, the wave of protests was clearly felt on the "Red Devils" fan forums.
However, after nearly 2 months, that regulation will be completely overturned from round 21 of the Premier League, when Man United host Southampton at home. The ticket price for adults is currently 48 bang and for children under 16 years old is 25 bang. This decision was not made public, it happened "calmly" when fans accessed the ticket buying website. Even up to now, there are still about 50% of tickets that no one has booked.
Recently, Man United has started to have some good results, especially the draw with Liverpool in the Premier League right at Anfield. After that, still having to play away, The Red Devils overthrown Arsenal in a Man-less style of play. These remarkable results bring hope for a revival from now until the end of the season for Ruben Amorim and his team. On the Old Trafford top flight, the "Red Devils" fans are also waiting for the same thing.
The most obvious mistakes of Sir Jim Ratcliffe and his colleagues, especially "right-handed" Sir Dave Brailsford, came in the summer of 2024. First is the extension of Erik ten Hag until 2027, then the 5-year contract with Dan Ashworth. Both important figures in the operations of the Old Trafford team are no longer working. Ten Hag was sacked after a series of bad matches while Ashworth left for unknown reasons.
The cut in annual fees has also caused INEOS to receive a lot of criticism, especially Sir Alex Ferguson's ambassador contract. In addition, many annual expenses equal to just 1 week's salary of stars such as Christmas decorations have also been cut. Before last season's FA Cup final, the travel and accommodation costs for the team's staff for the match were also not provided. Even when Bruno Fernandes offered to cover all the costs, the club refused.
How much more money will all these cuts earn for Man United? Increasing ticket prices from 48 to 66 pounds only helps the team pocket 1.5 million pounds/year. This is equal to Casemiro's salary for 1 month!
All the mistakes in transfers and salary levels of high players did not necessarily come from Sir Jim's time, it was a huge pile of rubble left by the Glazer family. Previously, Joel and Avram Glazer did not participate in the executive too much, all of which were assigned to the CEO as Ed Woodward handled. Now, Sir Jim and his colleagues are busy every day to take care of the club's business. They are trying very hard to change everything.
The goal set by current CEO - Omar Berrada of winning the championship by 2028 is being questioned about in terms of feasibility. To do that, Ruben Amorim or someone else next must help Man United return to a team with strong expertise. Meanwhile, with the work of INEOS, they must help Old Trafford escape debt year after year.
When the team's expertise is weak and the financial situation is in a difficult situation, Man United will not be able to do anything to save their soul. 3 years for the English championship goal is a very short but also very long time to change everything. Sir Jim has suffered a painful blow in terms of personnel, finances and operations at Old Trafford in 2024. From experience, he cannot repeat the offense this year.