Nearly 4 months after the anger of hundreds of fans in front of Old Trafford over the Super League scandal subsided, Manchester United are living in a festive atmosphere.
In the away match against Wolves last weekend, the "Red Devils" fans in the Molineux stands cheered and raised the hardtop printed with Ronaldo at his real size. Ronaldo has arrived, how can he not be happy!
For Manchester City, the recent Carabao Cup final witnessed many cheers and " dismissal of the board of directors" banners in the Etihad stands.
Now, with the Citizens buying Grealish from Aston Villa for £100 million, fans have turned to singing traditional songs and added a lot of the word "Grealish" to it.
What about Chelsea? When the Super League shook world football, many fans of The Blues cursed the club's leadership without pity at Stamford Bridge. They called the owner Abramovich and his associates " greedy suckers, the ones who destroy the team".
But now, with Lukaku appearing for £98 million and shining, Chelsea fans have done the same as Man City fans.
Ronaldo, Grealish and Lukaku have completely dispelled the anger and hatred atmosphere since the Super League until now in the English football environment. A protest by Arsenal fans last weekend demanding that Kroenke leave the club attracted just a few dozen people.
The anger is still there but it has now been maximized. Man City and Chelsea fans are not as harsh as the other teams, so their anger subsided faster.
The contracts can be professionally correct or incorrect, this requires time to answer, but at least, it has appeased many hotheads. Maybe, the team's owners still have negative aspects that fans hate, but at this time, who cares about that anymore? Coming out to cheer and witness the expensive new recruits shine, that's enough.
Fans do not live according to Hypocratic ethics, sometimes shouting, sometimes lying. As a company, when workers feel hurt and do not receive the desired mental values, they can take a strike. After that, everything will be happy again when the board changes.
The teams' leadership cannot deny the role of fans. Without them for more than a year due to the pandemic, the teams have suffered all their way. Therefore, the billionaires at the top of each club must know how to please this group of people. They can't give fans money, can't direct the team to win every game.
The easiest way is to bring in new names, the bigger the better so that fans are more excited, have more reasons to come to the stadium and have more reasons to spend money. This is a cross-ultural relationship but fans clearly play a bigger role as a large source of income for any team.
On talkSport a few weeks ago, Simon Jordan (former owner of Crystal Palace) shared that Manchester United fans are among the most discouraged groups. Jordan said that Glazer had to spend £ 110 million in the summer 2021 transfer window, buying 3 famous new players to regain the joy of home fans.
That brief statement of Simon Jordan has painted a classic picture in the Premier League when the colors of light, dark, joy, and sadness all swirl around the bustling transfers. The owners of each team will be determined whether they are doing right or wrong based entirely on their "going to the market".