After taking the two bottles of Coca-Cola off the press conference before the Portugal - Hungary match, Ronaldo has caused the stock value of this famous beverage company to evade by 4 billion USD on the trading floor.
Portuguese media compared the event to the image of a series of large umbrellas bearing the Pepsi brand being erected in front of the concentrated tent of "European Brazil". According to statistics from transactions on Wall Street that night, Pepsi's stock price jumped unimaginably, increasing by 3.92 billion USD at one time compared to the previous trading session.
Ronaldo made Coca-Cola cry, but in return, he made Pepsi's managers - Coca-Cola's number 1 opponent - laugh big.
For a long time, CR7 has not been simply a football star. In the era where all asset values can be listed in the digital environment, changes in value can take place within a few steps. According to Eurotrader's research, when Ronaldo signed a contract with Juventus in 2018, the stock value of "Old Taipei" doubled, unbelievable!
With Ronaldo's huge financial influence, every club or brand is doing everything they can to keep him. By the time Coca-Cola's incident occurred at EURO 2020, all new economists could see the superstar's influence beyond the scope of the pitch.
The story of Ronaldo causing Coca-Cola and Pepsi to make changes to their assets is only part of this story. CR7's refusal to accept unhealthy drinks (such as Coca-Cola) could leave an unpredictableaster for all beverage labels that want to advertise them as sports stars.
After Ronaldo, Pogba and then Locatelli took the same action. If famous athletes encourage fans not to use these drinks, it will create a huge wave of protests, causing brands to lose a number of customers that they may not have imagined in their worst nightmare.
In addition, Ronaldo's actions may be a reminder to brands not to rely on financial strength to make a profit. In 2013, Pepsi had to apologize to CR7 for an advertisement that insulted him. Ronaldo was likened to a humanpop, placed under the railway line and run over by a giant can of Pepsi. This company also " gave" the doll a series of pink nails.
The question: "Does Ronaldo have the right to do that?" almost have the answer when UEFA also does not intervene in this matter.
Brands that want to be respected by stars should first respect them and should not think about being above them.
