Liverpool was valued by Forbes in May at £3.6 billion. If it remains the same, it will now increase to £3.85 billion. The reason is that Forbes' rankings are based on USD prices. Since then, the US currency has strengthened a lot, causing other currencies such as the British pound or the Euro to weaken compared to the USD.
Many club evaluators are in agreement, Liverpool's value at the moment is higher than Chelsea - a team that was recently bought by Todd Boehly. However, the difference will not exceed 1 billion pounds.
Anfield is in the process of being renovated to have more capacity. The owners of fenway Sports Group (FSG) are still actively speeding up the stadium upgrade to aim for a larger capacity, thereby increasing more revenue. Liverpool's holdings in the coming time are benefiting quite a lot.
When Roman Abramovich started selling Chelsea, a long line of owners around the world were open to buying them back. From East Asia, the Middle East, Europe to North America, many people want to take over. When buying Liverpool, the owners of FSG (American) bought back this ownership from their compatriots. It is not ruled out that FSG will prioritize transferring Liverpool to a team from the land of the stars and stripes.
Reversing the past, in 2008, there was a unit in the UAE that wanted to buy Liverpool, 2 years before FSG took over. At that time, large enterprises in Bahrain also wanted to look for a big team in Europe. Middle Eastern owners have wanted to own The Kop, after 12 years, is this intention still motivated to continue?
From now until the end of the season, many owners as well as corporations will contact FSG. The big obstacle at the moment may not be money, it is how Liverpool can get ahead. The world is creating more billionaires, but famous and good sports brands like Liverpool do not increase as a ratio. Newcomers to the FSG must be more outstanding. This is very difficult because FSG has increased the value of The Kop by nearly 12 times since the £300 million they spent to buy this team in 2010.
FSG will now sit shook their thighs and wait to see who will be the highest bidder for Liverpool. Although they have announced a sale, FSG will not be in a hurry, and the progress will be difficult to make as fast as the way Abramovich was forced to sell Chelsea. However, in another aspect, FSG should not price too much because many investors will wonder, "Why is Liverpool so stable, FSG decided to withdraw, what's the problem?". The auction in this sale and purchase will become tense when a few names begin to appear publicly to want to buy.
Liverpool fans were divided into two opinions surrounding FSG's sale of the team. It was the Super League scandal last year and the illegal ticket price increase of American owners that caused them to be turned away by some fans. FSG have also been criticised for not giving Jurgen Klopp more money to buy more midfielders, leading to the tactician having to exclaim "he will accept the risk". Up to now, that decision in the summer transfer window has been like a bucket of cold water poured on the faces of John W. Henry and his colleagues.
Liverpool fans are different from Newcastle. They are currently the most successful team in the UK, so they may accept to go slowly with the new owner, without having to follow the way the "Magpies" are doing. At Anfield, the heroic tradition is always mentioned by fans through traditional songs. They do not want any boss to just want to make money and not respect this shirt color.
