Messi did not help PSG win the Champions League, which is a failure if looking back at the goal that the Parc des Princes leadership set since bringing the Argentine striker. However, there are two sides to every story, a great player like Messi, when he sets foot in any team, that team enjoys many benefits.
After Messi greeted PSG fans at Le Bourget airport, the French club's Twitter account increased by more than 800,000 followers in just 1 month, currently reaching a total of more than 5 million people. PSG's TikTok page reached 40 million followers. Messi's Instagram page has more than 466 million followers, meaning that in the past 2 years, every time El Pulga posted a photo related to PSG on his personal page, the brand of this team also reached hundreds of millions of people.
In his pre-season 2022-2023 speech to the club's staff, president Nasser Al-Khelaifi stated that PSG is developing everywhere, not just in football expertise. Thanks to Messi, along with other top stars like Neymar or Mbappe, this team is making a very good brand.
Messi himself "does not need" any more titles at PSG because his career was almost perfect before coming here, only missing the right World Cup title. Finally, that remaining piece was rewarded in Qatar when M10 lifted the world championship title for the third time for the home team. The time at PSG therefore still has many memorable milestones for the 3-year-old striker.
As the top brightest star in the history of football, Messi is welcomed with great treatment wherever he goes. However, to pay El Pulga about 600,000 pounds/week like PSG, perhaps no team in Europe can do. Even Man City's No. 1 star Kevin De Bruyne is only at £400,000/week. Messi at PSG, playing in a top environment, maintains good form and pressure to be the premise to shine at the 2022 World Cup. If he had left Barca and moved to the US or Saudi Arabia right away, El Pulga would not have had such a good momentum for the recent festival in Qatar.
PSG is doing better in the economy when it owns Messi and this striker himself is also investing in a lot of money when wearing the shirt of the team at Parc des Princes. This is a mutually beneficial economic relationship.
When Messi left PSG, he probably still heard fans from Ultras Paris cursing somewhere. However, having won the World Cup, earned a lot of money and could be about to receive the 8th Ballon d'Or in his career, Messi needs nothing more to feel satisfied with this great career.
