Mr. Tra Thanh Quang - Chairman of Hoa Khanh Ward Trade Union, Da Nang city - said: Right from the beginning of January 2026, the Ward Trade Union has guided affiliated grassroots trade unions to simultaneously change cover photos on Fanpages and internal Zalo groups. In particular, instead of spontaneous designs, units use a unified set of propaganda posters for the 14th Congress issued by functional agencies. This not only ensures the standardity of political content and solemn colors but also creates unity and scale throughout the Ward Trade Union system, showing seriousness and methodism in ideological work.
The media highlight lies in the online photo contest "Check-in with history - Proud of the Party Flag". Instead of passive propaganda, the Ward Trade Union has taken advantage of the 3D/VR digital exhibition platform to create an interactive playground. Thousands of union members and workers have used smartphones to access virtual spaces, visit the 96-year glorious history exhibition booths of the Party and take screenshots (check-in) at the most impressive angles.
A strong visual effect is created when a series of union members simultaneously post these 3D check-in photos on their personal Facebook. Each personal account becomes a vivid "propaganda panel", covering the news board with beautiful images of the Party, accompanied by positive feelings. This approach helps the Party's message penetrate deeper and spread more widely than traditional methods. With its new approach, Hoa Khanh Ward Trade Union has shifted from passive "hearing - reading" propaganda to active "interaction - experience" propaganda; helping union members and workers better understand the 96-year glorious journey of the Communist Party of Vietnam through vividly digitized historical documents. The contest is also a specific rehearsal step for union members to get acquainted with new technology applications (VR/3D), skills to use social networks safely and civilizedly; thereby concretizing the theme of activities in 2026: "Digital transformation in Trade Union activities".
