Lao Dong - a bright spot in the picture of the Vietnamese Revolutionary Press in the new technology era

Văn Thắng |

With a 96-year history of formation and development, Lao Dong Newspaper is an agency that clearly recognizes the strong impacts of technology on the press.

From newspapers printed on Dap Cau paper made of clay to black and white versions and color versions at the rate of thousands of copies per day, it has been a strong technological advance for Lao Dong Newspaper in particular and the press in general. At the end of the 20th century, people entered the 4.0 technology era with unprecedented technological changes, causing the press to have rapid development.

With the birth and development of the global internet, on May 19, 1999 - a very memorable milestone for Lao Dong Newspaper, a final command on the computer... and Lao Dong Newspaper merged into the global electronic information network with the domain name: www.laodong.com (now www.laodong.vn), becoming the first electronic newspaper in Vietnam. Now, users around the world can access Lao Dong Newspaper with just one click. For journalists, reporters, and editors, just with one click, the search for information, collecting documents, and working methods have also changed in a faster and more accurate way.

Along with the internet, other fields and content areas in journalism are also gradually digitized, converting information from physical form (analog) to digital form, encrypted into beats and bytes, which can be stored and processed on computers. In other words, it is the conversion of information types such as text, images, audio, videos, statistical data, etc. into formats that computers can read and process. This is a favorable condition for newsrooms to conduct their professional activities in digital format.

For Lao Dong Newspaper, all activities of the newspaper are carried out in the digital environment from financial activities, internal affairs to professional activities of reporters; meetings in newsrooms and regions; communication and exchange between reporters, departments/offices; editing, editing, sending electronic newsletters, paper newspapers... Digitization helps newspapers save many costs such as time, papers and many other invisible costs; helps speed up the operation of the newsroom, quickly catch up with current developments of the day; helps speed up the process of assigning work and deploying work of the newsroom and reporters.

In the context of information competition calculated in minutes and seconds between press agencies and between the press and social networks (MXH), digitalization of newsrooms is extremely important, helping to shorten the time from the time the reporter's report is published to when it appears on the newspaper's page to readers. This is a vital task of today's press agencies.

In 2025, Lao Dong Newspaper will be the leading press agency in the Central Newspaper Bloc in digital transformation. This is the result of many years of persistent digital transformation of the newspaper to catch up with the world's technology trend.

With the development of social networks, press activities have also begun to shift, leading to changes in the types of journalism produced and interacted with readers. Social media and social media change the way of approaching and producing information, when readers also become content creators, opening up a multidimensional, highly interactive press environment, targeting the public and readers. Social networks and social media have also become an important content distribution channel. Current press agencies not only publish articles on websites but also have to optimize content for platforms such as Facebook, YouTube, TikTok... to retain young readers and technology-loving readers.

Technology development also creates increasingly compact and flexible working tools for reporters and journalists. Compact laptops can be taken to work anywhere. Compact recording machines, high-resolution recording quality can record difficult, unique footage that could not be done before. Mobile and flexible smartphones help journalists and reporters use them in all their professional activities... all of these technological advances help the work of journalists become much lighter, more mobile and flexible.

Current editors, including Lao Dong Newspaper, have begun to apply AI to write short articles, produce multimedia, analyze trend data, personalize content for readers... In addition, Lao Dong Newspaper has also invested heavily in multimedia communication from human resources to materials, so it has made outstanding developments in recent years. The newspaper has successfully applied the production process of Interactive, infographic, Visual Story products, multi-platform Podcast production and publishing on Lao Dong Electronic and other infrastructure. The newspaper also researched and built an AI Studio solution with virtual editors and TV newsletters using virtual MCs. Deploy a solution to connect - remotely transmit image signals from many points or live reports from the scene. From the beginning of 2025, the newspaper has also promoted training and instructing staff and reporters to use artificial intelligence AI in each specific job, helping to optimize the work efficiency of each individual.

With methodical and roadmap technology steps, Lao Dong Newspaper will continue to be a bright spot in the general picture of the Vietnamese revolutionary press in the new technology era and in the era of national growth.

Văn Thắng
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