With this move, Apple wants to improve the features for their Final Cut Pro video editing software. The financial terms of the deal have not yet been disclosed.
“We are extremely pleased to announce that MotionVFX will join Apple's team to continue to support creators and editors in creating the best works.
Over the past 15 years, we have strived to create world-class content and visual effects, inspiring video editors. From the beginning, we always put quality, ease of use and excellent design first.
These are also the values that we admire most in Apple's products, and we are very happy to promote those values together," MotionVFX said in a message on its website.
MotionVFX, a company based in Warsaw (Poland) founded in 2009, offers subscription packages starting from $29 per month to access its professional video editing, graphics and image effects tools. Apple's acquisition of this company may lead to the integration of MotionVFX tools into the services of this technology giant.
In addition, this move may help Apple compete better with Adobe Premiere Pro and all Adobe Creative Cloud software.
In January 2026, Apple launched Creator Studio, a subscription package that provides access to six creative applications as well as premium content in iWork applications. This package costs $12.99 per month or $129 per year and includes access to Final Cut Pro, Logic Pro and Pixelmator Pro on Mac and iPad, as well as Motion, Compressor and MainStage on Mac. It also includes premium content for Keynote, Pages and Numbers.
By acquiring MotionVFX, Apple is aiming to attract more people to subscribe to its Creator Studio package.
Apple's service segment has become one of the company's biggest growth drivers in recent years. In the past fiscal year, this segment accounted for more than 26% of revenue, a significant increase compared to the 8.5% recorded in 2015.
