Apple is expected to make some “merchandise/display marketing updates” at its retail stores next week, according to Bloomberg author Mark Gurman.
While no specific information is available, it is likely that this event will involve the launch of the new Apple Watch Black Unity strap for 2025.
Apple has traditionally announced these bands in mid- or late January and put them on sale about a week later. However, the company has yet to officially announce this year’s new Black Unity version, making the event even more anticipated.
According to MacRumors, references to unreleased straps have been discovered in the source code of tvOS 18.3, suggesting that the launch date could be very close.
Apple first introduced the Black Unity Apple Watch Band in 2021 and has continued to release it annually since. These bands are typically available in red, green, and black, and often come with an exclusive watch face.
The Apple Watch Black Unity Band is deeply meaningful, designed to honor the culture, history, and contributions of Black communities around the world.
This product is part of Apple's long-standing commitment to promoting equality, social justice and recognizing the value of solidarity in building a better world.
