Instead of developing a separate product, OpenAI decided to integrate the search function directly into its popular chatbot. This feature will provide quick, up-to-date answers and include links to reliable sources of information.
The new feature uses a refined GPT-4o model and incorporates third-party search providers and content from partners. ChatGPT Plus and Team users can start using the feature today, October 31, while business and education users will get access in the coming weeks. For free users, the feature will be rolled out over the next few months.
OpenAI has signed partnerships with major publishers such as Conde Nast, Time, Financial Times, Axel Springer, Le Monde, and Prisa Media. This means that any website or publisher can appear in ChatGPT's search results.
The integration comes shortly after OpenAI raised $6.6 billion from investors, valuing the company at around $157 billion, cementing its position as one of the world's most valuable private companies.
