In Hai Duong, many farmers know how to grasp technology, becoming YouTubers and TikTokers to promote and sell products made by themselves. Instead of depending on traders, they livestream to promote agricultural products on social networks. In addition, they have also applied AI in agricultural production.
Currently, the majority of farmers in Hai Duong can take advantage of social networks to livestream to sell products, bringing their products closer to consumers.
Thanh Ha district is known as the famous fabric growing land of Hai Duong province. Farmers in Thanh Ha district have to invest a lot of effort to have a delicious fabric crop and reach consumers. Currently, farmers in Thanh Ha district have brought the seaweed to the e-commerce platform.
Initially, farmers' knowledge of online business through e-commerce platforms was limited. After being guided, people continuously posted images of the seaweed appearing widely on social networking sites such as Facebook, Tiktok... bringing Thanh Ha seaweed to many customers.
Also in Thanh Ha district, thanks to production according to VietGAP standards, vegetable and guava products of Nam Vu Clean Agricultural Cooperative in Lien Mac commune are known to many consumers. Nam Vu Clean Agriculture Cooperative has livestreamed to promote the sale of guava, guava tea and many other agricultural products on social networks.

Consumers can directly order high-quality products with direct connections to the garden, the products are committed. When all products are available to buyers, they will ensure packaging standards and have brand stamps.
In Gia Xuyen commune (Hai Duong city), Hoang Nam Phat Cooperative has applied AI in agricultural production. According to Mr. Ho Viet Hoan - Director of Hoang Nam Phat Cooperative, exploiting AI features to solve work helps work more effectively and faster.
"In the coming time, I will disseminate and train AI users to know the features, tools, and necessary knowledge. From there, AI can be applied in work" - Mr. Ho Viet Hoan said.