According to the latest information from Mark Gurman, some Apple insiders are concerned that the upcoming WWDC 2025 (World Developer Conference) could disappoint in terms of artificial intelligence (AI), showing that the "apple house" is still lagging behind its competitors.
However, Apple is still expected to announce some AI features at its event on June 9. Most notably, the plan to open platform AI models that run directly on the device to third-party developers is a notable one. These are models that Apple is currently using to summarize text, correct spelling errors, and will soon be integrated into third-party apps.
While it cannot be compared to large-scale AI models in the cloud like OpenAI or Google, it is still considered a significant milestone in Apple's AI journey, providing developers with powerful tools to integrate deep into the application.
Expected AI features on iOS 26 include: New battery saving mode; The Translate app is refreshed, more deeply integrated with AirPods and Siri; Some features in Safari and Photos will be labeled AI-powered.
Gurman believes that 2025 could be a year of "transition" for Apple in the AI field. The company is focusing on WWDC 2026 with the expectation of launching stronger steps to prove that they are still a leader in innovation. However, while competitors are running fast, another year of delay could make Apple's image even more seen as falling behind.
